Android App development
Front End Development
iOS App development
Media & Entertainment
Android, iOS, Web
Stargaze - Made in India for a Billion Indians
Stargaze is a unique 2-way interactive platform powered by AI that bridges the gap between fans and celebrities across various genres. The app offers digital engagement by enabling fans to connect with their favorite celebrity, buy exclusive passes for hosted events, and win exclusive one-on-one video slots with stars in a safe and controlled environment
The Project Came with its Fair Share of Challenges
Stargaze team had its app developed by another company in 2020 for one and a half years. Just a few days before the launch, things went downhill when the client discovered that the app had frequent crashes, low uptime, and error-ridden experiences, rendering the app unusable.
The client then approached Ailoitte for the revamp and this is what our Solutions Architect discovered.
- App wasn’t production ready
- Poor backend support
- Unoptimized app performance
- Improper testing
- Not Scalable
- Beta testing wasn’t done
- Sub-par user experience
The Solution We Proposed & Executed
We kicked off the project in June 2020 and held meetings with the Stargaze team regularly to understand their needs better. We helped the client in planning features and kickstarting the development process with an MVP version.
On the MVP level, the application was integrated with features like -
- Attractive UI/UX
- Push notifications
- Easy navigation
- Data sources integration
- Web portal for app management
- In-app communication
- 3rd party API data integration
- Payment gateway integration
We were most proud of the "build your connections or community” section of the app. It helped users explore and empower their skills/knowledge in their areas of interest.
Ailoitte Formed a Dedicated Team of 6 Experts Who Worked Closely on the Project.
01. - Account Manager
01. - Lead developer
01. - Android developer
01. - Backend developer
02. - Flutter developers
We followed Agile methodology, and at the end of each sprint, a potential app featureset was delivered each month. We initiated the development with the conceptualization stage where the app idea was validated and tested for market readiness. Following this, we moved to the operation side of the application, which involved design, development, testing, and deployment.
- Issue identification
- Defining scope
- User interview
- User flow
- Journey mapping
- Web, Android, and iOS
- User testing
- Security features
- App and Play store deployement
- Website Launch
- Post-launch maintenance
“Stargaze co-founders wanted the app to be released in 3 months as they had pressure from investors. Unfortunately, the previous company that handled the project did a shoddy job, and the app was a failure just before the launch. When we met Stargaze co-founders, we were ready to take on their project as a challenge”
Users could register for free and follow multiple celebrities to get updates.
Users could also buy tickets and passes to celebrity-hosted events, where the lucky winners got the chance to video-call and interact with their favorite celebrity.
- User registration
- Payment integration
- Option to follow celebrities
- Access to events
- View celebrity posts in the feeds section
- Winners could connect with celebrities through a live video call
Celebrities could host theme-based events, post content, connect with fans, receive payments for events, endorsements, ads, connect with event winners over call, and more through the application.
The app also gave celebrities the ability to report content misuse, profile misconduct, and manage payment queries.
- Create events
- Create feeds
- Connect via a video call for winners
- Stargaze earning details
The platform had an admin panel to oversee and manage user and celebrity modules.
- Users and celebrity management
- Event management
- Finance management
- Reports management
- Manage tickets, passes, and subscription
We Mainly Focused On
We implemented the methods of color psychology into the design of the Apna app. With extensive research and testing, we created an app design that could provide a simple yet memorable experience for the target audience.
User Experience & User Interface
We actively engaged in research of successful competitors to rule out any features or other aspects that may inconvenience the app user. We perfected the UI & UX with frequent testing and improvements.
Our Application Programming Interface integrations modernized the interface of the Apna app to make it convenient for users. It also helped speed up the development process and improved application performance.
Reporting and Analytics Development
We made it easy for the Apna team to use, modify, and present the existing data of Apna job portal services in an explanatory way. Our developers designed Apna’s analytics to be accurate to ensure user-centric innovation.
Business Web Apps Development
We dedicated ourselves to building various customized business dashboards and tools. We also optimized the Apna platform for B2B users. Our front-end developers made a business recruiter portal for that.
Framework and Language - Flutter
Architecture - Clean architecture
Networking - Retrofit
Testing - Manual
Maps - Google Maps
Framework -Node.js with express.js
Backend architecture- Microservice Architecture
Continuous Integration platform - AWS CI/CD
Product Analytics - MixPanel
FireBase- for transitions
MoEngage - campaign management
Ailoitte team successfully created the iOS and Android mobile application and website, with 100% high-performance guarantee, well within the stipulated delivery timeline.
Beta version launched