Stargaze: Celebrity-Fan Engagement Mobile App Case Study

Stargaze App - Introduction

Stargaze is a unique 2-way interactive platform powered by AI that manages the gap between fans & celebrities across different genres. It offers digital engagement by permitting fans to interact with their favorite celeb, get exclusive passes for hosted events & win exclusive one-on-one video slots with stars in a safe & controlled environment.

The main USP of Stargaze lies in its authenticity which includes -

Made in India
Unified Platform
Technological Innovation
100% Verified Profiles
High-level Cyber Security

Challenges to Meet the Expectations of Stargaze App Co-founders

Stargaze team had its app developed by another company in 2020 for one and a half years. Just a few days before the launch, things went downhill when the client discovered that the app had frequent crashes, low uptime, and error-ridden experiences, rendering the app unusable.

The client then approached Ailoitte for the revamp, which is what our Solutions Architect discovered.

The production part was not ready
Poor backend support
Unoptimized app performance
Improper testing
Not Scalable
Beta testing wasn't done
Sub-par user experience

Stargaze App Main Features

Users could also buy tickets and pass to celebrity-hosted events, where the lucky winners could video-call and interact with their favorite celebrities.

1. User Registration
2. Payment integration
3. Option to follow celebrities
4. Access to events
5. View celebrity posts in the feeds section
6. Winners could connect with stars through a live video call

Technology Stack

Framework and Language - Flutter

Architecture - Clean architecture

Networking - Retrofit

Testing - Manual

Maps - Google Maps

API- REST

Javascript

Postgresql

MongoDB

Framework -Node.js with express.js

Backend architecture- Microservice Architecture

Continuous Integration platform - AWS CI/CD

Product Analytics - MixPanel

FireBase- for transitions

MoEngage - campaign management