Stargaze

Stargaze: An AI-based Interactive Celebrity-Fan engagement app

Services:

Android App development

Backend development

Front End Development

iOS App development

Industry:

Media & Entertainment

Platforms:

Android, iOS, Web

Client:

Stargaze

Stargaze - Made in India for a Billion Indians

Stargaze is a unique 2-way interactive platform powered by AI that bridges the gap between fans and celebrities across various genres. The app offers digital engagement by enabling fans to connect with their favorite celebrity, buy exclusive passes for hosted events, and win exclusive one-on-one video slots with stars in a safe and controlled environment

Challenge

The Project Came with its Fair Share of Challenges

Stargaze team had its app developed by another company in 2020 for one and a half years. Just a few days before the launch, things went downhill when the client discovered that the app had frequent crashes, low uptime, and error-ridden experiences, rendering the app unusable.

The client then approached Ailoitte for the revamp and this is what our Solutions Architect discovered.

App wasn’t production ready
Poor backend support
Unoptimized app performance
Improper testing
Not Scalable
Beta testing wasn’t done
Sub-par user experience

Solution

The Solution We Proposed & Executed

We kicked off the project in June 2020 and held meetings with the Stargaze team regularly to understand their needs better. We helped the client in planning features and kickstarting the development process with an MVP version.

On the MVP level, the application was integrated with features like -

Attractive UI/UX
Push notifications
Easy navigation
Security
Data sources integration
Web portal for app management
In-app communication
3rd party API data integration
Payment gateway integration

We were most proud of the "build your connections or community” section of the app. It helped users explore and empower their skills/knowledge in their areas of interest.

Team

Ailoitte Formed a Dedicated Team of 6 Experts Who Worked Closely on the Project.

01 Account Manager

01 Lead developer

01 Android developer

01 Backend developer

02 Flutter developers

Our Process

We followed Agile methodology, and at the end of each sprint, a potential app featureset was delivered each month. We initiated the development with the conceptualization stage where the app idea was validated and tested for market readiness. Following this, we moved to the operation side of the application, which involved design, development, testing, and deployment.

Talk to our developers

Conceptualization

Issue identification
Defining scope
User interview

Design

User flow
Journey mapping
Wireframing

Development

Web, Android, and iOS
Development
User testing
Security features

Deployment

App and Play store deployement
Website Launch
Post-launch maintenance

“Stargaze co-founders wanted the app to be released in 3 months as they had pressure from investors. Unfortunately, the previous company that handled the project did a shoddy job, and the app was a failure just before the launch. When we met Stargaze co-founders, we were ready to take on their project as a challenge”

Sunil Kumar

Ailoitte

App Features

User application

Users could register for free and follow multiple celebrities to get updates.

Users could also buy tickets and passes to celebrity-hosted events, where the lucky winners got the chance to video-call and interact with their favorite celebrity.

User registration
Payment integration
Option to follow celebrities
Access to events
View celebrity posts in the feeds section
Winners could connect with celebrities through a live video call

Celebrity application

Celebrities could host theme-based events, post content, connect with fans, receive payments for events, endorsements, ads, connect with event winners over call, and more through the application.

The app also gave celebrities the ability to report content misuse, profile misconduct, and manage payment queries.

Key features

Create events
Create feeds
Connect via a video call for winners
Stargaze earning details

Admin Panel

The platform had an admin panel to oversee and manage user and celebrity modules.

Users and celebrity management
Event management
Finance management
Reports management
Manage tickets, passes, and subscription

Our Focus

We Mainly Focused On

Design

We implemented the methods of color psychology into the design of the Apna app. With extensive research and testing, we created an app design that could provide a simple yet memorable experience for the target audience.

User Experience & User Interface

We actively engaged in research of successful competitors to rule out any features or other aspects that may inconvenience the app user. We perfected the UI & UX with frequent testing and improvements.

API integrations

Our Application Programming Interface integrations modernized the interface of the Apna app to make it convenient for users. It also helped speed up the development process and improved application performance.

Reporting and Analytics Development

We made it easy for the Apna team to use, modify, and present the existing data of Apna job portal services in an explanatory way. Our developers designed Apna’s analytics to be accurate to ensure user-centric innovation.

Business Web Apps Development

We dedicated ourselves to building various customized business dashboards and tools. We also optimized the Apna platform for B2B users. Our front-end developers made a business recruiter portal for that.

Technology

Technology Stack

Framework and Language - Flutter

Architecture - Clean architecture

Networking - Retrofit

Testing - Manual

Maps - Google Maps

API- REST

Javascript

Postgresql

MongoDB

Framework -Node.js with express.js

Backend architecture- Microservice Architecture

Continuous Integration platform - AWS CI/CD

Product Analytics - MixPanel

FireBase- for transitions