How to Get the App Featured on the Google Play Store?

Google Play Store is available to billions of Android users across more than 190 countries. Thus, it should come as no surprise that a lot of app developers want to be included in the Google Play Store.
As of June 2023, the Google Play Store had 2.6 million apps available.
A store visitor finds collections of featured games when they navigate to the Games page on Google Play and land in the ‘For you’ area. Consequently, highlighted games and apps have a very high visibility position on both marketplaces.
Ensure your app is appealing to the Google Play staff if you wish it to be included in these places. A symbol like “Editor’s Choice” can do wonders for your app’s growth. It conveys to Android consumers the reliability and excellence of your software.
Now, this article will assist you if you intend to release an app on the Play Store but are unsure of “how to get your app featured on Google Play?” Let’s check it out.

How to get your app featured on Google Play?

Once the app has been developed, it’s time to release it onto the Google Play store so that everyone can see the innovation. The chances of your app succeeding is greatly increased when it is featured on the Google Play Store.
The Google Play store offers Android-friendly apps in both the Editor’s Choice and Top Charts. There are several advantages that come with giving highlighted apps the biggest boost in terms of downloads, reach, and eventually revenue. Once you’ve completed the launch process for Android app development, all of this is possible.
Your ticket to the Editor’s choice list is to satisfy all user requirements and expectations while creating a visually appealing and incredibly convenient experience. However, it may sound easier said than done. This complete guide walks you through the entire process.

Improve your UI and UX

UI/UX refers to how people interact with your application as a whole. The way your program looks and how simple it is to use its features and functionalities is determined by its user interface. Knowing our target and common user thoroughly, as well as recognizing the needs and motivations of the user or customer, can help you create a better UI/UX design.
It comprises things like how quickly a page loads, how quickly payments are processed, and how quickly searches and purchases are made. Users who have a poor user experience typically switch to competition. For instance, you have a badly designed user interface if it takes consumers more than one or two minutes to discover the clothing department on your marketplace website or app.

Improve App Ratings and Reviews

Google Play editors give preference to apps with high ratings (four and higher) and favorable customer feedback. Your app will receive better reviews and ratings on Google Play the more happy users you have. Prior looking into your app, Google Play store editors are interested in what people have to say about it.
You need to release the program with the fewest possible mistakes if you want positive evaluations and ratings. But even after launch, crashes can happen, so you have to be careful to cheer people up when you reply to their remarks. Satisfy the needs of the intended user base, create a visually appealing user interface, and continuously enhance the functions and appearance of your Android app.
The Google Play Store editors won’t take your app into consideration, for instance, if your fintech application for P2P payments or banking has a rating below 3.5 and several reviews stating that payments take too long or crash frequently.

Localize Your App and Implement ASO

Each Google Play store offers a unique selection of highlighted apps. This is due to the fact that not all apps are accessible in all nations. Use App Store Optimization techniques such as localization to make sure your app stands out.
Translating your program’s description and app store listing into the local language of a location is known as localization. It does more than entirely translate the description of your app. The app screenshots that appear on your store listing page must reflect the regional tastes in culture. Individuals from all over the world react to text and visuals in different ways.
Translation and the use of local keywords are further steps in the localization process. App Store Optimization is useful in this situation. Translating keywords alone is insufficient. The App Radar keyword finder allows you to find keywords in the local language of a place.
Apps in the user’s native tongue are preferred. This means that people are utilizing their mother tongue when searching in Google Play. Thus, localizing your app increases installs as well as its Google Play position.

Analyze your Competition

It’s time to assess the used keywords after the app has been properly optimized for search engines. Recognize which ones are and are not influencing the application’s visibility. You can add additional keywords that are assessed in competing demands in this manner.
There are various analytical tools available for use in this situation. Using tools, you may find out which keywords the competition uses to rank well or whether utilizing fresh keywords in their primary text area is suitable.
Keep in mind that the keywords placed in the title become increasingly crucial for the store’s algorithms, so you’ll need to distribute the most important ones at your own attention and verify their appearance on a regular basis.
After gaining control over the text fields utilized by your competitive applications, you can start analyzing the graphic sections. Because apps in the same industry typically use similar colors, testing A/B versions of your app using different brand colors https://www.ailoitte.com/contact-us/might help it stand out in the rankings and increase app conversion rates.

Use Influencer Marketing for Apps

Your target audience has already been attracted to influencers that fit your app category. Working together, you can enhance the app’s reach by multiple. That’s not all, though.
By collaborating with influencers who own blogs, you can acquire a big collection of high-quality backlinks. Request that the blogger write a review using your app, or think of something a little more original. For instance, running apps can collaborate with fitness bloggers to host a monthly challenge in which participants record their daily runs on the app and then write a blog post summarizing their experiences. Google is going to notice the increased online buzz surrounding your app.
Word-of-mouth (WOM) marketing is the process by which a happy consumer spreads the word about your goods or service to others and asks friends and family to try it. Utilizing influencers and industry experts in your WOM marketing plan expands the audience and lends credibility to the experiences they share.
Users will find it simple to believe, for instance, if a well-known yoga instructor or a psychiatrist discusses how your mental wellness app may help users improve their mental health. In the Google Play Store and on the list of apps that curators take into consideration for the Editor’s Choice and Top Charts, an app that has been verified by experts and influencers through word-of-mouth marketing will stand out.

Attracting Media Focus to Applications

Using media to promote your app and increase backlinks is a terrific idea. Send press releases to relevant internet media before releasing your Android app on Play Store. Journalists frequently get submissions. Make a convincing story that people would be motivated to publish to make sure your app sticks out.
Do you have a fascinating backstory? Does your app address an issue that hasn’t been resolved yet? Does it cause problems for an established industry? Does your app promote greater representation for underserved groups or is its goal to be inclusive? These are only a handful of the possible paths the narrative of your app might take.
There is still hope for media exposure for already-existing apps. When you release a significant upgrade or launch in a new nation, get in touch with the media. Don’t forget to develop that narrative.

Integrate Google Technology

It is crucial to be concerned about the Android Vitals statistic, which is a collection of metrics that assess the functionality and dependability of the apps available in the Google Play Store.
Using it, Google may establish benchmarks across all categories to measure the impact of an app. As a result, you may evaluate your application against others’ and, if it performs well, elevate it. You may view detailed stats on Firebase and analyze the performance of your app using Android Vital stats. In addition, Firebase offers other features including cloud database usage and push message delivery.
Google frequently releases new technology that can be included into your application. The apps available in the Play Store are, of course, those that optimize Google products for usage.
Pre-Registration is another useful Google Play feature. People may pre-register for a whole section of the Play Store that is devoted to mobile games and apps. Everyone who has opted in will be notified when your app officially releases, which may help your mobile game or app rank as one of the top new apps.

Look for the Seasons

The Play Store’s editing and layout have been enhanced by the Google Play team’s efforts. They now offer apps with sections devoted to certain holidays and seasons. When appropriate i.e., when it fits with your identity and makes sense for your app—plan adjustments to correspond with the seasons and holidays. You’ll draw more users to your app and allow Google to showcase your holiday upgrade.
Update your Android app’s UI/UX and product page in the app store to reflect holidays and current affairs. For Halloween week, you could build an app and store page with a Halloween theme, or you could use the flag of Ukraine and a brief statement in the app description and preview videos to demonstrate your support for the country. It will demonstrate to Google Play Store curators your concern for the user base they serve and your desire to provide the best possible help for those in need.

Offer Google Play Curators a Pitch

It’s time to take a more direct approach if, after doing everything mentioned above, your application is still not featured after a significant amount of time. Send a concise and educational email to the editors of the Google Play store outlining the features that make your Android app unique and how it will benefit users and the store. See if you can get any of them to give you a longer interview. It is your responsibility to convince these curators of the value of your application. And if you do it correctly, you can build positive relationships with Google Play Store editors and anticipate having your application listed shortly.

Benefits of Featuring an App on the Google Play store

Getting your android application features listed on the Play Store has several advantages, in addition to enhancing your app’s online reputation and attracting an increasing number of users. Below are some of the advantages –

• Greater quantity of downloaded apps.
• Superior, focused and involved users
• Higher profits for the company
• Promotion of applications made easier
• Enhanced awareness of your application
• Increased visibility of the app

Conclusion

Although it’s not a means to launch your app to new heights, having your app featured on Google Play is a terrific approach to grow your audience and establish trust. That is a crucial point to remember.
Google keeps a careful eye on performance. This implies that every one of the above-mentioned pointers in our guide would enhance not just your app’s chances of being featured but also its download count and final outcome.
Keep in mind that users are searching for apps that offer the greatest user experience. An app with a strong user interface, packed with relevant keywords, and available on the Google Play store can drive the most amount of traffic from users. If you’re still having problems getting your app to run on the Google Play store, it is recommended to choose a seasoned mobile app development company for the best outcomes.

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Brijesh Kumar

Brijesh is a Marketing Strategist specializing in future-ready growth frameworks, product positioning, and data-driven acquisition strategies for startups and fast-growing tech brands.