Top 10 Most Common App Design Mistakes You Should Avoid

calender May 17, 2024
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Himanshu Bisht

Senior UI/UX Designer

From grocery to education and entertainment, no matter what sector it is, apps are becoming more popular than any web platform because they are specific. But, the problem with apps is that there are thousands of alternatives available for one single app. According to Grand View Research, the global mobile application market size was valued at USD 228.98 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2030. So, we can imagine the competition. Thus, it is imperative to be careful about any mistake, even minor in the process of your app design.
But, what are those? Let’s know through this blog.

10 Most Common App Design Mistakes to Avoid

Top 10 Most Common App Design Mistakes You Should Avoid

In today’s time, no one opens up their laptops when they want to shop. Mobile apps are everything. But, if there is not a proactive approach towards even common mistakes during your app design journey, it can give you nothing except a lot of expenses and waste of your hard work and time.
Research shows that an app gets deleted within 90 days of downloading it if the user faces any problem from poor user experience to any other technical glitches. To design a successful app, it needs to be noted down that user expectations revolve around ease and comfort.

Below are the top 10 common mistakes during mobile app development, which can have a significant impact on the success of your business:

1. Designing an App Without Purpose:

Designing an App Without Purpose

Designing an app should not be taken as a trend. If you think that every business has its own app and you should also have one, this approach will not offer you long-term success. The main purpose of designing an app should be solving a problem and delivering the services in a way that can beat your competitors by gaining the trust and attention of your target audience. 
Your purpose in designing an app will govern everything in the app designing process- from which services and features you should choose to how much budget you need to fix for the whole process.

2. Not Considering a Proper Budget for App Development:

Not Considering a Proper Budget for App Development

Planning a proper budget for your app development process is a thing that never should be ignored. The time that will be taken to develop the complete app and the quality of the app will help you determine the appropriate budget for the whole process. The quality of the app depends on the features of the app. Plus, if you don’t have your own team that will work on the whole design process, you will have to add the expense of an external and good mobile app agency. 
Budget is an essential part of completing any project successfully. From developers to project managers and stakeholders, a fixed budget helps the whole team to keep track of the costs and complete the project within the fixed deadlines.

3. Poor User Experience:

One of the crucial things to measure the success of your app development is how the audience feels about your app while using it for the first time. This is the thing that will make them persistent with your app. Thus, it is crucial to ensure everything is checked before finally launching it to avoid any negative comments on the Play Store. Because those few negative comments can majorly affect the conversion rate of your app. Any misstep or confusion during this crucial phase can lead to disinterest, prompting users to uninstall the app and leave negative reviews on the app store.

4. Unuseful Notifications:

While you have worked really hard and invested a lot of your time and money in making an app that can solve a particular problem of your audience in a more efficient way than your competitors, you will want to inform your audience about every upgrade and added features in the app. But this can be a big red flag sometimes as it feels irritating to users. 
When it comes to notifications, it’s not necessarily about their frequency that can turn your users off. The content also matters. For example: if a message doesn’t really resonate to your audience it can be turned into a bad decision for you.

5. Complicating App Designs:

Complicating App Designs

Design is an important part of the mobile app development process. But, anything in excess is not good. While design adds aesthetics to your app which can attract a user during his first experience, testing which design suits your app the best is essential. For deciding that the design remains in moderation, Wireframing and Prototyping play an important role in determining the difference between essential and unnecessary features. Overloading the app with numerous features can adversely impact the user experience, causing it to be less concise and affecting overall performance. This approach often results in a cluttered app and a sluggish UI, increasing the likelihood of potential users uninstalling the app.

6. Inappropriate Accessible Design:

Accessible design is more important than design because it is related to accessibility issues. For example: trying to click the little buttons in mobile apps called Fat Fingers. The reason why this is more important than the design of the app is that a user will be able to experience the design and utilization of an app when he is able to access it. 
To solve this issue, Apple recommends not keeping a button smaller than 44 px. But designing the buttons as big as possible to solve this issue is not a good solution. The icons should be big enough to be clickable but not too big which will deteriorate the visual appeal of the app.

7. Overlooking App Architecture:

Overlooking App Architecture

Many app designers and developers commonly commit a UX error: prioritizing the beauty of the application over its architecture and user flow. Before progressing to the wireframing stage, it is advisable to carefully plan the user’s journey and the application’s structure. 
When essential navigation and user experience considerations are overlooked, even if the design appears visually appealing, usability may suffer. It’s crucial to map out the app’s flow before examining the design specifics such as font size or color combinations. Throughout the app design phase, maintaining focus on the established flow is supremely important.

8. Missing/Unattractive CTA:

Mobile apps are designed with the purpose of turning the visitor into a conversion and thus, Calls to Action (CTA’s) play an important role in making the visitors navigate through the app and get the services availed. Thus, these buttons that convince your visitors to take action should not be ignored. For example: the buttons that will be used for payments should attract the attention of users.
The CTA buttons should be clear and should function properly to make sure that the visitor can be retained as he finds the whole process seamless.

9. Not Complying with Platform Guidelines:

When you have invested a lot of time and money in creating an app, complying with platform guidelines is one of the most important things you should not ignore- no matter if it is Android or iOS. Ignoring platform guidelines can result in the rejection of your app. Apple and Android, both have set specific guidelines for developers, covering safety, performance, business practices, design standards, and more.
Ailoitte, we are one of the best app development companies in India because we take care of the safety and security of our customers by complying with the relevant platform guidelines. Contact us today if you have also started your mobile app development journey for unwavering support and guidance for your assured success.

10. Not Optimizing Mobile Apps for Performance:

Poor performance can make you lose potential customers which would increase your conversion rate. The frustration can make users leave negative reviews about your app. Thus, performance is a thing that can not be neglected. 
When it comes to performance, things like loading times and battery consumption are taken into consideration.

Summing Up

Mobile app development is an extensive process and to make sure that everything ends up successfully, you will have to avoid all the mistakes, particularly those which are so basic. From taking care of the user experience to keeping a sharp eye on the platform regulations and optimizing your app for performance, there are numerous things that are minor but they have a significant impact over time. 
So, before starting your app development process, create a draft and make sure that all the mistakes that are mentioned above are not committed and you consult a professional mobile app development company like ‘Ailoitte’.
Want to build your own brand and app along with earning more and more profit? Ailoitte is here with the expertise of our large team, where each member has years of experience in his preferred field as we are striving to establish ourselves as the best software technology company in India
Contact us today for receiving optimum guidance in your mobile application development journey and you will know why we are the best.

FAQ

Why is user experience crucial for app success?

The first experience of your target audience on your app determines if they will continue using your app. A poor user experience will result in disinterest and negative reviews.

How can I maintain design consistency in my app?

Design consistency can be maintained by ensuring consistent visual elements, typography, and interactions throughout your app. Consistency enhances usability and reinforces your brand identity.

Why is understanding user needs important during app design?

When you design your app while keeping the needs of your users in mind, you address a real problem that increases the chances of your app being used. Conduct user research and create personas to guide your design decisions.

How can I avoid integration pitfalls?

External services like APIs, third-party services, etc. can help you in prioritizing smooth integration. You should make your app undergo an extensive test to make sure that there are no technical glitches.

Is it better to have more features in an app?

While it will be your wish to provide your audience with more and more facilities, simplicity is good for better user satisfaction. Thus, when it comes to features, they should only focused on the needs of your users.

What does app architecture refer to?

App architecture involves the structure of your app, data storage, navigation, and scalability. Good app architecture will enhance the performance of your application.

How can I handle app updates and notifications effectively?

While you would want to notify your users about everything but make sure that they don’t get irritated with it. Make sure that you only notify them about relevant updates but avoid excessive or intrusive notifications.

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Ashish Srivastava says:

This is a fantastic resource for anyone looking to avoid common pitfalls in app design! The breakdown of the 10 mistakes is clear and actionable, and the FAQ section is a great addition to address common questions.

One thing to consider is that the blog post mentions the company Ailoitte several times throughout the content. While it’s important to credit your company’s work, it might be best to have a separate “About Us” section or limit mentions to the introduction and conclusion. This way, the focus stays on the valuable information for readers.

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