Emerging Web Design Trends for 2024 & Beyond

calender April 29, 2024
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Himanshu Bisht

Senior UI/UX Designer

Emerging Web Design Trends 2024 & Beyond

Web design is like fashion: It keeps changing. New technologies and user behavior appear daily, demanding that websites constantly change. By focusing on developments like micro-animations and custom illustrations, or even more playful cursors, you can make your website appear fresh and exciting. This means a lot since it is common in today’s competitive world wide web that the one with the old one will leave the place. Through the process of the current web design websites, you are giving visitors a reason for the preferred choice.
In the web design and development era, people often refer to “emerging web design trends” as new methods introduced by different websites, which gradually become popular. The changing landscape of technologies and user trends influence how people build and experience websites. This blog post focuses on some of the best web designing approaches that will lead the way this year.

What is Web Design?

What is Web Design by Ailoitte

Web design is the art of developing the web design UI (User Interface) and its related experience. It involves several different skills and disciplines, including:

  • Visual design: This is related to the general aesthetics (the font, the color, the pictures) of the website.
  • User interface (UI) design: This layout is all about user interaction and how users interface with the website itself, including the Web page, the positioning of the buttons, the linking of the elements.
  • User experience (UX) design: It is concerned about the entire journey the visitors have when they come to a website, not just about whether it is hard or easy to find information and undertake actions.

Web designers can create websites using multiplatform software tools, such as Adobe Photoshop, Sketch, and Figma. They might also collaborate with web developers to bring the design to life and make the website functional.

With the digital environment being constantly changing, web design trends is leading the way. Looking into the themes that will develop the web design and development scene in 2024 is something productive to do.

AI-generated Designs

AI Generated Designs: Web Design Trends

AI web design uses artificial intelligence for both the creation and offering of website features. Consider a platform capable of doing that in a blink of an eye thanks to the use of big data and artificial intelligence. Thus, this will accelerate the process and lead to higher efficiency by taking over the boring parts and providing creative stimulation. AI can also work on user data to design website features that engage users better, hence introducing web design changes that will be faster, data-driven, and user-oriented.
AI web designing has the advantages of shortening the development time by automation, user experiences which are made to personal level by data analysis and generating creative ideas. On the other hand, AI-generated designs may be insufficient in terms of individual design style and it is a big problem for AI to understand designs considering culture and context.

UI/UX Designing Company: Ailoitte Technologies


Skeuomorphism: Web Design Trends

Skeuomorphism means designing parts in the digital space that look exactly like objects in the real world. Give it a notebook theme by using a leather cover and the composition of paper as a notepad app background. Initially, website design trends like skeuomorphism began with an intention to make computer interfaces more comprehensible for fresh users using the familiarity signs of the physical world.

Although in the past it was outdated because of its windows dressing character, the skeuomorphism is now slowly coming back. This explains how it became popular again due to several factors. The interface should be far more interactive and appealing to look at, instead of simply conveying the information.

Skeuomorphism may promote the UI/UX design due to the triggers of familiarity. For example, a website calendar could have buttons that look like date dials. People are already used to turning dials, thus the application will be quite understandable. This kind of comfort comes with that which is already familiar and makes an experience of using the app easy and not so intimidating.


Micro-interactions: Web Design Trend

Micro-interactions are short animations or sounding alerts that appear in a website or app. Imagine the button that just slightly swells up when you glide your cursor over it or a shopping cart that starts shaking when you add an item to the list. During these little interactions, there is a dual purpose being served. Initial action, the system gives users an approval that their action has been completed. In the second place, they enable you to smooth out edges and add some personality.
This way, your site will appear more attractive and interactive. As the micro-interactions of your website with the well-designed, you can be sure to keep users engaged and keep them coming back for more.
Here are some examples of effective micro-interactions in website design trends:

  • Progress bars: These visuals let users know how long loading will last or whether the function is done.
  • Large animations: Using insignificant animations on buttons or icons when hung upon can help the user to identify interactivity and get focused.
  • Direct validation: Form field real-time feedback addresses all cases of incorrect information being entered as well as prevents users from becoming frustrated and leaving the form.
  • Accordions and tabs: Such options enable readers to choose either narrowing or widening the text for their best convenience.

Y2K Effects

Y2k Effects: Web Design Trends

Website design trends are taking a trip back to the past with the rebirth of Y2K aesthetics. This movement celebrates the once-functional, once-futuristic optimism of the early 2000s. This renewal brings the mind back to those times, that particularly concerns the Gen Z who also were not around too long to witness the Y2K era.
Some people see this as a way to get back to the technologies that were more basic and playful when they were kids. Y2k design is about chasing fun and saying no to the minimalism that dominated the previous era. Today’s world is more complex, these aesthetics keep us distracted and take us into a world of shiny promise. So go ahead and save the world today. Therefore, put your belts on, and then put on your virtual butterfly clips – the Y2K web is back in fashion!

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Glassmorphism: Web Design Trend

Glassmorphism is a concern in responsive web design which takes coverage of both blurred backdrops and a delicate transparency that consequently result in a layering and translucence. The content of the website such as the texts, images, and videos displayed on a transparent frozen glass window. Visually, it highlights:

  • Blurred backgrounds: Content is placed in the middle with an invisible background but is not a solid screen, so a gentle 3D effect will appear.
  • Soft shadows: Point-cast shadows, giving the impression of the model’s body for a minimalism.
  • Vibrant colors: The image design with more or less bright colors is often placed on a translucent background.

Interactive Storytelling

Interactive Storytelling: Web Design Trend

Interactive design in website generation is the art of retelling the story directly in the site interaction. By no means the users are the silent viewers; they are the active participants in moving forward the narrative.

  • Choice-driven navigation: Users will play the role, and their choices will change the way the story develops and what content they are shown. Visualize a certain site where you determine your hero’s journey through an adventure.
  • Clickable elements: The viewers click on a part of a page to find out the details of the story or get access to additional content.
  • Animations and micro-interactions: Animation and brief interactions make the story life-like and the user gets a sense of association.
  • Progress bars and gamification: Users will often be guided through the story via a progress bar and game mechanics such as points or rewards can sustain their interest.


Emerging web design trends for 2024 will actively be chasing and expecting a more aggressive and visually appealing future. AI is shaping gradually as a design helper, offering multiple arrangements and igniting new thinking. It means these types of smart and interactive features such as 3D elements and even virtual reality are becoming more and more popular in gaming. The 90s retro vibe is being revived in addition to the futuristic look of the Y2K fashion trends offering playfulness and the glassmorphism look which is providing the modern-day culture.
These emerging web design trends of the future has multiple opportunities to explore. As interactive website designing and development continues through incorporating new technologies and narrative devices, the websites are set to provide future users with both informative entertainment and inviting engagement of emotions.

Ashish Srivastava says:

This is a great summary of the latest web design trends for 2024. Web design in 2024 is all about creating a more immersive and engaging user experience. With new technologies like AI and virtual reality on the horizon, the future of web design is looking bright!

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