Congratulations are in order! After months of mobile app development, your app has been launched successfully, and this is the time to relax and see it soar! Well, sorry to burst your bubble. If you assume you have done everything for your mobile app, think again. The actual work begins post-launch.
With over a million apps on Android and App Stores, the numbers too increasing by a minute, businesses much keep on their toes. Getting your app lost in an ocean of mobile apps is possible, and businesses must have the best app promotion strategies to get the app in front of prospective users.
Planning is the key to success for any project, and proper marketing of an app launch must be done to stand out in the competition and attract new users. Once you launch your app on the store, it is time to focus on marketing, gathering insights, and reaching the right target audience to turn them into loyal customers.
If you want your app to succeed in the expanding app world, look at the mobile app launch checklist below to know what you must do after your iOS/Android app launch.
So let’s begin.
Checklist of What to Do Post Mobile App Launch
Mobile apps have taken over the world by storm. The following are some pointers that a business can follow after launching a mobile app.
1) Invest in a Good App Marketing and Analytics Software
The insights and learning you receive in the first few weeks following your app’s launch are invaluable. They show you the direction you need to move forward with your app. Proper app marketing and analytics tools can set your app up for success.
You must track the following data once you launch your app within the first 15-30 days.
- Users – old and new from different sources of acquisition
- Engagement and retention rates
- Features – used and unused
- App store views, ratings, installs, and churns
- Glitches or bugs
- Feedback on the app store
App analytics are essential and help capture various metrics needed to track engagement, session flow of users, data to optimize, etc. The right insights can help you to understand where you are losing users and where it is getting hard to retain. A good app marketing software can help you communicate better with users, get the proper engagement and help you build a good marketing campaign based on the data insights. This can lead to more retentions and conversions, leading to profits.
2) Have a Seamless User Onboarding Process
Identifying and getting the right target audience to download and open the app is a battle half won, and the other half is retaining them. Having the proper onboarding process can make a difference, as there are instances where a solid onboarding process can boost retention rates by at least 50%.
- Show that you care: Once a user lands on your app, make sure that the user knows the value and benefits that your app offers. This must be the first thing the user sees, and having easy-to-follow app navigation and onboarding tutorial can be a huge turn-on.
- Easy sign-up: Sign-ups can be a barrier to app adoption and can break or make the app. Make it as simple as possible. Do not make them create a new account; instead, allow new users to sign up using their existing Google or social media accounts.
- Key functionalities must be showcased prominently: The app’s main features must be highlighted, and how simple it can be to complete a task. Using appropriate callouts and highlighting the key buttons can help in the easy navigation of your app and a better user experience.
- Proper CTA’s: Include a call-to-action (CTA) at the end of the onboarding to show the right direction of use to the user. The CTA can help them quickly use your service or task and excite them to use your app.
3) Monitor and Address Feedback
Once you launch your app, monitor and track feedback from your target audience to understand the app’s plus and minuses. For example, analyze where people are getting stuck, their pain points, etc.
Keep close track of the app store reviews and beta testers. Take the comments seriously and address issues promptly. Users love it when feedback is heard and addressed in future app updates. Also, pay attention to bugs that may appear and resolve them soon.
4) Pay Close Attention to the Features being Used
App analytics allow you to closely monitor the usage of your app and determine which features are being used frequently and which are not. Sometimes a component you think works may not be so on the user end.
The success of your app depends on in-app user behavior, and the comments section can help you to gauge what is working and what is not in your app. App analytics can paint a different picture; you get to know them in detail. Therefore, reviewing usage metrics and prioritizing which features to include in the future is essential.
5) Acquire the Right Users
If you are yet to launch any user acquisition campaigns, this is the right time to do it. Once you gather essential data about the target audience, you can use it to run paid user campaigns and get your money’s worth. Knowing where referral traffic comes from is a sure-shot way to measure the campaign’s success. You can then focus closely on where to put the required efforts.
6) Optimize the UI of your App
Having a good UI/UX experience is crucial. When you think of Netflix, Uber, and Airbnb, you remember their sleek app interfaces in design and function. Based on the data insights you receive, ensure to optimize your app’s user interface and experience occasionally. Remember having a well-designed app can go a long way in the world, and if users feel it is less than average, you are in for a loss, and expanding your app becomes tough.
Ensure you have the answers to the following questions.
- How to create an engaging and intuitive app?
- How to adjust the color scheme and an appealing interface?
- How to provide a seamless experience?
- How to integrate the app with other channels?
- How to improve the workflow?
- How to humanize the app?
7) Personalize App Experience as per Target Audience
You would have understood how users interact and expect from your app by now. Any communication you send from your app must be personalized, like push or in-app messages. They must be segmented according to user preference, and behavior must be tailored to them. Here are some examples of how you can personalize your app.
- Saving user preferences
- Customized content
- Recommendations based on history
- Cross-channel integration
- Customized push and in-app notifications based on profile data
The stages mentioned above will help you to make up the most after launching the mobile app; therefore, make sure you cover all your bases post-launch so your app thrives.
However, businesses can commit a few mistakes after launching the app, which we will cover in the next section.
Common Mistakes Businesses Commit after Mobile App Launch
Most companies consider mobile apps a gold mine because the market generates high revenue. But a closer look at mobile apps shows how apps are discarded within the first few weeks of usage for various reasons. There are numerous mistakes that one makes that can deter the app’s success. This is where one must avoid errors to position their app well, become a revenue source for the business, and provide value to the users.
1) Lack of Proper Push Notifications
As discussed, push notifications can help build good user engagement and drive revenue. However, there must be a fine balance involved, like too much can make users uninstall or get rid of your app, and having too less means your app does not offer much. Therefore, focus on the right set of in-app and push notifications.
2) Not Paying Attention to Social Media Marketing
Social media marketing (SMM) can help deliver outstanding results as companies can humanize their brand by adding a personal touch and communicating with users quickly. As a result, they can have better customer relationships with users, showcase brand identity and reach potential customers. On the other hand, not having good SMM is a direct way to lose out on essential leads and engagement.
3) Neglecting Customer Support
Providing good customer support is essential for any industry. Neglecting customer support can cost you when it comes to apps. Some use advanced AI tools to provide automated customer services. Once you launch your app, many may wish to try out your app or product. Treat each customer with care and offer a personalized approach. After the app launch, ensure that you invest time and effort in researching the possibilities and constraints that may occur in providing customer support.
4) Not Paying Attention to Early Bug Fixes
As we mentioned before, the first few weeks are critical after the launch of the app. Reports tell that users are not likely to tolerate bugs. So when you do the fix, treat the app description as a marketing space and provide content that users find appealing. Pay a reasonable amount of time to early bug fixes.
5) Not Giving Rewards to Users for Promotions
Who does not love rewards? Users love incentives for completing a purchase or a task within your app. You might have seen apps that ask users to rate a product or the app itself on the app store to move further or get a bonus. Likewise, there are many ways in which you can incentivize specific behavior. As a result, you can lead people to promote your product and get more visibility.
We hope the above insights clarify your steps after launching your mobile app. Ensure to follow the guidelines listed above and avoid mistakes to see increased traffic and revenue. Remember that everything you do, post and pre-launch, can help create value for your customer and increase profits.
Are you having trouble getting an idea off the ground? Let us help you with that. We are a leading mobile app development company with a large team of experts who can help you strategize, design, and build mobile apps. Contact us for a free consultation to see how we can bring your app idea to life.
Once your app is ready for release, you will need to create awareness, and the best way to market an app is by following these tips. First, determine a release date and publicize it widely on print and online media. Next, create a website or landing pages to collect user information. Contact influencers, publications, bloggers, etc., to publicize your content. Next, run promotions, and build and launch your social media presence. Finally, create a solid content marketing strategy.
Launch of the app is the formal release of your app into the market and the first phase of engaging your audience with the app.
Before launching the app, have a good app marketing plan in place, and here is a pre-launch checklist to get started with. Firstly, Beta-test your app before the launch. Install a comprehensive mobile analytics tool to track user behavior and the app’s performance. Have a demo video trailer and a defined marketing strategy in place. Finally, set up official social media pages and announce a press release for your mobile app launch.
The following are the prices to launch the app on the play store of respective platforms. Google Play Store charges a one-time $25 for unlimited apps, and App Store charges an annual $99 per year.
Launching an app is free, but Google charges a one-time fee of $25 to become an Android developer, while Apple charges an annual $99 subscription fee. Once you connect on both platforms, you can easily publish and launch your mobile app.