Website Design Cost in 2024: Average cost of website design for small business

calender October 19, 2023
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Himanshu Bisht

Senior UI/UX Designer

Average cost of website design for small business

What is Website Design?

Web Design is the process of planning, conceptualizing & implementing the plan for designing a website in a way that offers a good user experience. Websites have various elements presented in ways that make them easy to control. In simple terms, web design is the creation of websites & pages to reflect a company’s brand & information & ensure a user-friendly experience.

The different parts of web design include web graphic design, user interface design, user experience design & search engine optimization.

Importance of Website Design

  • Set the first impression – 

When your audience visits your website, they will judge your business within seconds. If your website looks outdated or unappealing, your audience will immediately have a negative impression. You’ll miss out on leads because they’ll leave your page for a competitor’s page. The impression you make on them can either get them to stay on your page or leave your page. A good UI & UX design helps you keep your website alive.

  • Helps your Search Engine Optimization (SEO) strategy – 

Many web design elements & practices influence how you can publish content on your website, following how search engine spiders crawl & index your website. Web design can be difficult to understand if your website design and Development is not SEO-friendly. The easy method to ensure subsequent search engine rankings is to approach a web design agency that includes SEO services as a part of their package.

  • Promotes Customer Service – 

Your website is like a customer service representative. If your website is bright & inviting, your audience will feel more welcome on your page. You‘ll give the impression that you are open & welcoming to those who visit your website. People can judge how you will treat them by looking at your website.

  • Builds trust with your visitors –

People don’t get influenced by poorly designed websites. If you don’t have an updated web design, they won’t trust your website. It is essential to build trust with your audience so they last longer on your site. It will help you to create more opportunities for your business to capture the leads.

  • Creates Consistency –

Online web designs are essential because they help to create consistency across your page. You must have the same fonts, styles & layouts across every page on your site, otherwise, it will make your site look unprofessional. If your website is not consistent, people will shift from yours to one that looks more professional.

Average Cost of Website Design for Small Businesses

The average cost of website design for small businesses varies from $2,000 to $15,000. However, it is important to note that some websites involve advanced features & others require custom-built components. 

What determines the small business’s web design costs?

  • Domain Name –

Your domain name works as your virtual address. You’ll typically buy a domain name the same as your business name. A domain name ranges from INR 500 to INR 10,000.

  • Website Hosting –

Web hosting firms can control & make your website accessible via the Internet. You‘ll usually pay less for web hosting as a small business ranging from INR 5,000 to INR 20,000.

  • SSL Certificate –

Secure Sockets Layer (SSL) Certificate usually protects your website & the data of its visitors. It acts as a symbol of trust & encouraging customers to buy your product. It can cost up to INR 20,000 per year.

  • Design –

Design is a cost factor that differs significantly when it comes to small company web design expenses. The price of designing a website can range from INR 20,000 to INR 80,000.

  • Number of pages –

A service-based business website might have less than 10 pages while an online store may have more than 100. For sites with 1 to 50 pages, the price can range from INR 60,000 to INR 80,000.

  • Functionality –

It refers to a wide range of functions in web designing. Costs for functional elements in web design vary from INR 70,000 to INR 1,50,000.

How much does it cost to design a website?

On average, the cost of designing a website can range from $3,000 & can go up to $40,000 & over depending on various factors like the type of website, the complexity of the design, the location of the web design team & the type of team involved in development. The success of your business depends upon the design of your website. If it’s attractive enough, users will keep engaging with your site.

Factors Affecting the Web Design Pricing

In this blog, we will educate you about the factors affecting the overall cost of a website design. Here are some of them –

  1. The type of website (Corporate or web app).
  2. The complexity of the design.
  3. The location of the web design team.
  4. The type of team involved in the development.

Website Design Cost Breakdown 

1. Cost of Designing Defined by Type of Website

Cost can be priced according to the type of web app you’re interested in designing. For example, a design firm will charge higher for e-commerce web apps than corporate websites.

Type of WebsiteEstimated Cost
SaaS Web App$25,000 to $45,000
eCommerce Site$25,000 to $40,000
Corporate Website$20,000 to $30,000
Blog Website$12,000 to $20,000
Landing Pages$1,500 to $2,500

2. Cost of Website Design Based on the Complexity of the Design

The complexity of a design depends on several factors such as the number of pages involved, tools required, animation & the number of characters per page.

Design ComplexityAverage Cost
Basic $1,000 to $4,000
Average$5,000 to $15,000
Complex$20,000 to $60,000

3. Cost of Website Design Defined by the Team Location

Another factor that can impact the website design cost is the location of your team (UK, US, United Kingdom, Canada, Australia & India).

LocationCost ($ per hour)
United States$100
United Kingdom$80
Western Europe$65

Inquiry us to know the best price from Ailoitte Technologies

4. Cost of Website Design Defined by the Type of Team

Your team type affects the cost of custom website design like an In-house development team, Local development agency, Freelancer, or offshore Development Agency.

Type of TeamAverage Cost
In-house development Team$1,00,000
Local Development Agency (UK, US, Canada)$80,000
Freelance Team (UK, US, Canada)$65,000
Offshore Development Agency (India)$30,000

We as a design & development company provide you with the best UX/UI designers when you opt for our services.

*Outsource your project with Ailoitte

If you want to know the Website Development Cost, click here

Website Design vs. Website Re-design Cost

TermsWebsite Design CostWebsite Re-design Cost 

The cost required in the task of designing websites is known as Website Design Cost. It consists of Web Graphic Design, User Interface Design, User Experience Design, and Search Engine Optimization.Website Redesign Cost is the cost involved in the process of improving the look & sense of an existing website to create a more engaging user experience.

Designing a website can help build a recognizable brand, create a good first impression, make your website look professional & help to get leads & concert sales.Redesigning a website can lead to increased revenue, improved navigation & user experience & valuable user feedback.

The main purpose of web design is to create an effective & visually appealing layout, Brand image, and Functionality.You need to redesign a website due to the complex interface, negative customer reviews, and outdated design.

The average cost to design a website varies from $3,000 to $40,000 depending on the type of website, the complexity of the design, the location of the web design team & the type of team involved in development.If you’re redesigning a simple website, it may cost you anything between $15,000 to over $30,000 depending on the size of the site.

Build your dream website today

If you are looking forward to building your dream website, reach out to our experts.

We look forward to helping your business grow!

Frequently Asked Questions

How much does it cost to design a website for a small business?

The average cost to create a website for a small business is  $2,000 to $15,000 including purchasing your domain name and website hosting plan, as well as designing and building your site. How much your business pays to create your website will depend on its size, features, and complexity.

Can I create a website for free?

Yes. When you build a website, there are two main components: your domain and your website builder, which allows you to build a website with no coding knowledge. Wix, Weebly and WordPress are website builders that offer their services for free in addition to a subdomain.

What’s the difference between web design and development?

Web design concentrates on how the website will look and feel to browsers. This means they’ll need to beb development involves implementing these designs on the website’s backend and managing the site’s structure.

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