Business, Development, Fundamentals Tuesday March 30, 2021

User Persona Template for Mobile & Web App Development

The user personas template is an excellent tool for mobile or web app development process. User personas illustrate your customers’ emotions and behaviour towards your product. In this article, you will find a user personas template with leading questions answered in detail.

What is the mobile and web app user persona template?

A user persona is a powerful tool that helps you understand your user story and primary goals for a potential customer. It is a semi-fictitious representation of a product’s ideal user designed by extensive user research. The goals and characteristics of user personas represent the needs of a larger group that you need to analyze for understanding your users better.

A user persona transforms the customer data into a realistic character depicting the user’s wants, needs, motivations, and interests. User personas enable product development teams to understand the target customer’s expectations. User personas empathize with the users who will be using the product for a solution. The user persona’s primary purpose is to help the product development teams know what needs to be created as per the user’s choice.

A user persona is a few page document that includes details about a persona’s attitudes, desires, goals, and demographic information such as age, gender, occupation, and location. Remember, the user persona template doesn’t need to have all the details of the user’s life, but it certainly needs to focus on the crucial factors that impact the product.

The primary reason user personas are beneficial is that it helps you tailor your product according to its profile. Who do I need to create a user persona for? You can create a user persona for a user who needs your product or not using your product. The simplest way to create a user persona is to go through customer interviews. However, it is also possible to create a user persona from just an average user story.

Businesses use user personas to help their development teams make intelligent decisions in every aspect of the product. And target the specific user group’s preferences and needs. This aligns everything from branding and in-app content to functionality, features, and platform choices to resonate with target users.

Why are user personas important?

The goal of user personas is to get the developers to think about the product correctly. When the developers look at the product from the user’s perspective, their perspective changes. This user

personas template contains a particular source of information that should be implemented in your product.

As you design the product, you need to add new features. In this sample user personas template, there will be a list of behaviours, functionalities, and information you will use to create these features. A user persona template is one of the most crucial bits of information for a mobile app owner. It helps you understand your users better.

Moreover, it’s a great tool that can help in targeting your customer. This can also help you when it comes to deciding whether you should develop a mobile app or not.

Why do you need a user persona for your app?

User personas are perfect tools which assist you in answering the following questions:

  • How will my users expect my software to solve their problems?
  • What are the behaviours, pain points, and tasks of my users?
  • What do they expect from my software?
  • What’s my product’s purpose?

Let’s suppose you want to build a training app. Users might need training for whatever reasons. They are usually familiar with your product but might not use it. They might want tfeatures or functionality that lack in your app. If you already had the information on why users need your app, the reasons they like it or use it, is there any chance of improvement; you can align your product with user’s needs.

How to Create a User Persona template For Your App?

Follow the below steps to create your user persona template:

1.   Research

You need to conduct interviews, observational sessions and studies of the user to understand their perspective, mindset and opinion of your product. This user research is essential for ensuring that the product’s design moves in the right direction. The biggest concern as a product developer is to create a product that is relevant to the users.

Hence, your research results will directly drive the user persona template that will shape your product design. And to attain a good user persona, your research needs to be wholistic and detailed. Research and studies are the only way to understand the user persona for creating a suitable product accurately.

Your designer’s and developer’s team will need this research data to develop the designs, choose the features and evaluate the effectiveness of the product’s solution. The solution offered by your product is the measure of the final product for its business potential. More importantly, this stage will align your product with the expectations and needs of the end-user.

2.   Research Analysis

The next most crucial step of user persona template creation is analyzing your research data for proper usage. Converting a massive pile of data into significant information is an essential task. You need to segregate your information into small groups that answer your specific questions. Once you start categorizing the research data into small traits and behavioural sections, your team will get information to draw a user persona.

If you across multiple similar personas, integrate them into a single category. Also, eliminate the user groups that don’t align with your product’s business goals. This process will land you with several user personas reflecting the opinion and reviews of your target audience. It will help you identify user characteristics and behavioural patterns that will guide your product for success.

3.   Create a User Persona

According to a User Experience Specialist of Nielson Norman Group, Aurora Harley, “there are several essential components in a user persona”. You will need to consider all these essential components in each persona’s description.

Here are a few components that you can consider:

  • Name, age, gender and location
    • Persona’s profile details
    • Professional or personal experience with the product
    • Product interaction history
    • Frequency of product interaction
    • Type of device used for the product
    • The user’s goals for using the product
    • Persona’s positive or negative attitudes towards the product
    • Suggestions

The above list is not exhaustive. You can add as many components as your product needs for clarity. Also, avoid mentioning too much personal or unnecessary information in the personas.

4.   Map Interaction Scenarios

Map interaction scenarios give the developers motivation to take the user-centric decisions. A scenario illustrates how a particular persona will interact with the mobile product in a relevant context to achieve the primary goal. These possible interaction scenarios can help your team identify which features need to be added and how it works. By considering all the potential scenario throughout the product designing process, you can successfully create an impressive design.

Scenarios are nothing but stories about the users’ behaviours. These stories don’t directly interpret the product design or features but help you take these decisions consciously. Scenarios describe the steps that bring the user closer to your expected activity. This process is how product teams determine the product’s core user journeys. Scenarios are always written from the persona’s perspective and are high- level depictions of the product’s user flow.

5.   Validate With The Product Team

Sharing the final user personas with the entire product team is vital to the project as a whole. All team members, including designers, developers, owners, and stakeholders, need to internalize user personas to find value. As the team builds a positive association with the final personas, they will begin to speak of them as real people.

Validating the user persona with the product team brings more light to the potential user persona. As a result, design decisions will naturally evoke empathy towards the product’s core users for a product creation that aligns with user expectations.

The best practices of an exemplary user persona

1.   First, answer the essential questions

Even before you start creating a user persona template, collect important information by answering a few questions. These answers will bring you closer to your goal by acting as an in-depth guide on building and maintaining the persona models for the app you’re working on.

Here are a few questions to start with:

  • Which types of customers are impacted by your products, and how do they use them?
  • What’s the general attitude and motivation of the users towards your product?
  • What are the pain points of your users?
  • What’s the level of engagement and retention of users with your product?

2.   Involve the complete team

Creating a user persona is not a one-man show but a complete team effort. The whole product team needs to be involved in the product design process. Every team member needs to be thoroughly engaged in the project to understand the target user persona. It would help if you involved every significant contributor to the journey of user persona template creation.

3.   Keep it concise

Your product development teams will use the user personas template throughout the project lifecycle to understand how the user will interact with the product. Hence it’s essential to convey the message in the least possible words and content. Avoid creating extensive documents that are difficult to interpret.

4.   Depict the personas like real-life characters

The ultimate goal of creating user persona templates is to make the user characters as if they are alive. These personas need to feel personal and represent the real emotions and expressions of the target users. It’s essential to create a genuine persona that successfully represents your audience. Hence each piece of information in a user persona template must serve a purpose and needs to bring you closure to the final product.

Benefits of using user persona template in UX design:

User persona templates are a great tool to understand the target users. They provide insights into the user’s behaviour and needs with a simple glance. There are many reasons for th UX designers to use these template for design development.

Let’s check out a few great benefits of using user persona templates:

  • Understanding the market need for your product
    • Identify the significant challenges to using your product
    • Interpret why people refrain from using the product
    • Identify the pain points of people
    • Helps to draw the best potential product solutions
    • Identify the needs of the users
    • Direct the work plan to address the challenges
  • Allows developers to empathize with the target audience
    • It helps designers to avoid any wrong action towards the design
    • Creates a correct alignment for design decisions with users

Example of a User Persona template

Summing up

User personas are the excellent starting point for an effective mobile or web application design and development process. These are built with customer challenges and information gained by in-depth research and analysis about their problems and workflows. Make sure you create the best user persona template for your product to initiate a great start towards product development.

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