Mobile apps are crucial for businesses to increase their presence, engage with users and provide services in a highly competitive digital space. With increased dependence on mobile apps and the rise of emerging trends, however, companies and entrepreneurs do fall prey to common misconceptions and myths about what they need to do and not do to develop mobile apps. An important point to note here is that the application development process holds the utmost importance in businesses and these myths must be busted.
This blog will explore a few common mobile app development myths so that you are well-informed about them and make the right decision.
So let’s begin.
Common Mobile App Development Myths
Below are some common mobile app development myths we are about to debunk.
Myth 1 – Android Apps are Cheaper to Develop than iOS
One of the most common myths about mobile applications is that people expect Android apps to be developed at a lower price when compared to iOS. However, developers with basic knowledge of developing apps can create both at similar price ranges.
Note: If you are looking for a more cost-effective option that will run on both Android and iOS, cross-platform will be the best choice.
Myth 2 – App Development is Cheaper than Web Development
Since mobile devices are smaller, people expect that developing apps are cheaper than websites. But you must know that developing apps is as complex as a website or web platform and, in several instances, even more. Apps also need several programming languages, frameworks, integrations, and frontend and backend tools to work seamlessly.
Myth 3 – Mobile Phone Application Development Process is Long
It is a common misconception that development takes years to finish. But the reality is the custom mobile app development process can be simple if you have the right team, strategy, objectives, requirements, etc. For example, at Ailoitte, we follow this process to build a time-sensitive solution -Plan for a good business model and examine the legalities and testing criteria. Develop a roadmap for the product and create a prototype before going into building it. Then test the prototype for its functionality, efficiency, and performance before launching its beta version.
Myth 4 – Apps Can Promote Themselves
With the number of apps in the market, advertising the app is essential to catch your audience’s attention and stand out. You must find the right people to market the app to the right target audience. The best way to market is to find the right team to market your app on appropriate platforms that target users based on interests and demographics. Once that process is set up, people who haven’t downloaded your app can be retargeted based on demographics, affinity, and location.
Myth 5 – Features are the Main Selling Points of an App
When you design the app, the features you include may stand out, making your app unique. However, your qualities don’t need to be your selling point, but how your app solves the customer’s issues compared to the rest will make them download your app. Therefore, your app must focus on providing a good UI/UX experience and making a difference to the user, not just showcase the features alone. Only a dedicated focus on user experience and features can make your app the most sought-after, easy to use, and visually appealing.
Myth 6 – Apps must be Developed In-house
With the increasing demand for apps, more and more businesses are entering the app market. For most projects, it is better to outsource the app development rather than hire an in-house team.
Hiring an in-house team is time-consuming and expensive, and getting the right mobile application developers with the necessary skills may take time and effort. On the other hand, outsourcing can be cost-efficient, and your app can get built quickly and hassle-free. Furthermore, a business can get a high-quality app tailored to specific needs by working closely with a mobile app development company.
Myth 7 – Apps must be Built for All Operating Systems (OS)
As a business, conduct audience research first and find out what smartphone they use, like Apple or Android, according to the region, what apps they primarily use, and for what purpose – delivery, shopping, research, or other.
Then you can build an app based on what OS platform they use. If the target audience uses both, you can build the app for both OS, or if they use just one platform, you can target it initially and provide a native-like appearance. Thus, you can save time and money before building an app.
Myth 8 – Only Native Apps must be Built
When you want to design a mobile app, you will be advised to opt for a Native version only. However, you must consider that when you build a cross-platform – they can be used on more than one type of mobile device that is not restricted to one platform or market. The code base remains the same for smartphone application development, and you can reach a broader audience in less budget and time. Moreover, your app will look and feel the same on all devices giving a better user experience.
Also read – Native vs. Cross-platform app development: 12 key features
Myth 9 – Once the App is Launched, the Job is Done
Many businesses believe that the work is done after the launch of the app. It is not the case; unfortunately, smartphone application development is a continuous process. To ensure your app succeeds in the long run, you may need to fix bugs, add new features, keep track of user feedback and work on them, know the new trends in the industry and update the version, etc. You must also market your app well to generate the desired downloads as time and effort have been put into development, and ultimately ensure the app stays in the market for a long time.
Myth 10 – Earning Begins once the App is on the Store
There are plenty of misconceptions about the app’s earnings. It is widely believed that once the app is launched on the app store and installed by users, you begin to earn money. Well, the number of downloads alone does not ensure that you keep getting revenue. There are several other aspects as well that are important to earn a profit. You may have to monetize your app using several methodologies, such as offering free/paid app versions, in-app purchasing, advertising, app data monetization, affiliate marketing, etc., to earn revenue.
Myth 11 – You can Save money by Building from Scratch
One specific belief businesses have is that they can save money and time when they build an app from scratch. This is not true, and it may be more expensive. If you need desired features and a readily available solution, buying the ready-made solution makes sense rather than building it from scratch. Sometimes the features you want for the app may be an open-source library that fits your needs, and it makes no sense to create anything from scratch.
Before you decide between building from scratch or using a ready-made solution, evaluate the team’s skill set, feature requirements, the time you have for development, and the costs involved.
Myth 12 – Apps are Only for Giant Corporations
Many assume that apps are only for huge enterprises, but this is untrue. Anyone can create and own an app with a good idea, potential, and market. With plenty of mobile phone app development firms that build apps for small to large enterprises, anyone can get an app developed and launched with proper collaboration.
Building a mobile app is a team effort, and we hope this blog aims to clear myths and misconceptions about mobile app development so you can build a revenue-generating user-friendly app. At Ailoitte, we ensure we’ve got your back and help you avoid these myths. We are a reliable mobile app development company providing the best services at affordable rates.
We help turn your ideas into reality by providing cutting-edge and robust solutions across various domains and services ranging from mobile app development to maintenance to grow your app. Collaborate with professionals like us to drive digitalization to your business with the right technology and innovation.
The biggest myths about mobile apps are apps are expensive to create, are only for large corporations, development is costly and long, no marketing is needed after the launch, the app must support all OS, development is a one-time affair, Android apps are cheaper to develop than iOS apps and earning begins once the application is on the respective app store.
Mobile app development challenges are developing a world-class app, finding compatibility with specific devices and technology, failing to develop new ideas, selecting technology, hiring the right development team, secure data storage and authentication, lack of resources, and the best advertising model.
Some highest development risks which must not be ignored are skipping MVP development, data security breaches, apps getting denied on app stores, unmanageable user growth, choosing the wrong development partner, not following a dedicated development approach, and building an app that users don’t want.
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