The Success Of An Ideaboarding Mobile App- Ailoitte Case Study

Ideaboarding - App Introduction

Bringing Content Ideas to Life

Ideaboarding is a collaboration platform for content marketing professionals to interact, discuss and collaborate on creative projects. Users can share content ideas, curate innovative stories, share ideas and create goal-driven idea collections.

The application works on the idea that content inspiration can come from anywhere and every content demands an audience. With that vision taking the center focus, the app made it easy for people to save ideas, create content, and share them seamlessly across multiple platforms.

Challenges

Absence of a Powerful Content Collaboration Platform

There was no app or platform in the market for content creators and marketers to collaborate in one place or within an organization at the time. The content space was scattered, and its retrieval was cumbersome while collaboration and idea sharing took creators through multiple channels. AthenaOwl, the brains behind Ideaboarding, makes exclusive products and apps for marketers.

They approached us to create an idea/content platform and website. The client wanted us to build an iOS & Android app, website and develop APIs. We followed Agile Methodology & at the end of each sprint, a potential app increment was delivered each week. Collecting data from various sources was a bit challenging, so we came up with the idea of a floating button that could capture the screen & share it easily on the Ideaboarding app.