Apna: Case Study On One Of India's Fastest Growing Job Portal App

Apna Job App - Introduction

India’s Leading Job Search App with Millions of Eligible Profiles in 70+ Categories

Apna app is a user-centric platform for blue & gray-collar workers where they can conduct job searches in 11 Indian languages. The job finder platform became the fastest-growing unicorn startup within 22 months, backed with $193.5 million in funding. The platform also intends to take its business to the United States, the Middle East Africa & Southeast Asia too. Clientele of Apna includes top names like Amazon, Flipkart & Swiggy using the platform to advertise job opportunities, schedule interviews & recruit employees.

16+ Million user base.
1,50,000+ Indian businesses using Apna for recruitment
18+ million job interviews per month
35+ million recruitment conversations per month
74+ Cities Covered
70+ Job Categories
70+ community networks multiple industries

Challenges to Meet the Expectations of Apna App, Co-founders

During the first stage of development, we felt that the English language had a dominant presence in job finder apps. We knew it would be difficult for the blue-collar workers in India - a significant part of Apna’s target audience. Such workers did not have a platform where they could find jobs they were interested in due to the language barrier.

Areas we wanted to focus on through Apna:

Language Barriers
English-based Platform
Complex User Interface
Manual Location and Language Setting
Not Scalable
Beta testing wasn’t done

We focused our efforts and expertise on a relevant platform for people who did not have English as their native language.

Our team rose to the challenge that aimed to make the job-search experience easy for first-time internet users by providing an automated list of skills and basic details for their profile page. They could choose from that list and prepare the profile page in a few minutes.

Apna App Main Features

We implemented the most innovative features in the application, which made the job application process a three-click experience.