Services:
UI/UX Design,
Android app-development
Industry:
Human Resources, EdTech, Employment, Recruitment.
Platforms:
Android
Client:
Apna
India’s Leading Job Search App with Millions of Eligible Profiles in 70+ Categories
Apna app is a user-centric platform for blue and gray-collar workers where they can conduct job search in 11 Indian languages. The job finder platform became the fastest growing unicorn startup within 22-months, backed with $193.5 million funding.
The platform also intends to take its business to the United States, the Middle East, Africa, and Southeast Asia soon. Clientele of Apna includes top names like Amazon, Flipkart, and Swiggy using the platform to advertise job openings, schedule interviews, and recruit employees.
- 16+ Million User-base
- 1,50,000+ Indian businesses using Apna for recruitment
- 18+ million job interviews per month
- 35+ million recruitment conversations per month
- 74+ Cities Covered
- 70+ Job Categories
- 70+ community networks multiple industries
Our Biggest Challenges to Overcome and Meet the Expectations of Apna Co-founders
During the first stage of development, we realized that the English language had a dominant presence in job finder apps. We knew it would not make things easy for the blue-collar workers in India - the significant portion of Apna’s target audience. Such workers did not have a platform where they could find jobs they were suited for due to the language barrier.
Problems we wanted to solve through Apna:
- Language Barriers
- English-based Platform
- Complex User Interface
- Manual Location and Language Setting
- Not Scalable
- Beta testing wasn’t done
- Sub-par user experience
We focused our efforts and expertise on a relevant platform for people that did not have English as their native language.
Our team rose up to the challenge that aimed to make the job-search experience easy for first-time internet users by providing an automated list of skills and basic details for their profile page. They could choose from that list and prepare the profile page in a few minutes.
“The co-founders were ambitious and wanted the team to build the MVP in two weeks before the release of the first build within a month. The Aliloitte team accepted the challenge and initiated the research and development process immediately. The promptness led to rapid development and deliveries to meet the requirements of Apna co-founders.”
Ailoitte’s Solution to Make the Apna App Unique and User Friendly for a Large Customer Base in India
The Apna team chose the Resource Augmentation model for the app project that brought us into the picture. Ailoitte and Apna team worked together to determine the best solutions for a multilingual/Hinglish application.
We used the Agile methodology with sprints for weekly deliveries and feedback implementation. It helped us speed up the development process and meet the tight deadline. Our collaborative efforts led to sprints for every feature and design development.
Factors we focused on to make the Apna app a blue-collar app:
- Blue-collar Worker Needs
- Multilingual Platform
- Great Customer Support
- Engaging User Interface
We were most proud of the "build your connections or community” section of the app. It helped users explore and empower their skills/knowledge in their areas of interest.
The team Structure Combined The Best Minds of Apna and Ailoitte.
Apna App Main Features
We engineered and implemented the most innovative features in the application, which made the job application process a three-click experience.
Job search & filter
The Apna app users can access multiple jobs from numerous locations in India with the search, filter, and location settings. We used smart filters in the Apna app to provide personalized job search results to users.
Apply
The users could quickly apply for the jobs they are interested in with their portfolios. Moreover, they could apply for as many jobs as they want and at any time.
Schedule interview
Apna app helped users schedule an interview directly with the employer or the interviewer. It speeds up the recruitment process for the job finder and the employers.
Job alerts
This feature included sending job alerts and career opportunity notifications to keep the user informed. The function could also analyze the skills and interests of users to recommend most relevant jobs.
Learn english
Apna app also included an exciting opportunity for non-English speakers to learn English on the app with daily practice and assignments. This service was kept free of charge, while our developers ensured it was easy to follow.
Business group
The Apna app included the feature to discover partners for building a new business/startup. Users could increase their connections in the business community and keep up with the market trends.
Government exam preparation
This platform also served government service aspirants that were looking for government jobs. Such users could practice, share, and solve questions/practice tests, in-app.
Engineering outcome
The Final Execution
Android application development
We chose Android platform for the Apna app as 86% of Indian citizens are Android users. We created a platform with high Android performance and within the deadline set by the Apna team. Our team worked to build a dedicated app that adopts and cooperates with the complete documentation process to create new job alerts for the users.
Backend Development
We incorporate a process backed by a human-centric approach merged with a robust technology set.
Backend Development
Our backend development mainly focused on creating APIs for mobile apps, analytics logic for an internal business dashboard, and integrating backends with the analytics of Mixpanel for personalized push notifications.
Building a scalable solution to process the growing user data and activities was one of the core responsibilities of our backend team.
Our Focus
We Mainly Focused On
Design
We implemented the methods of color psychology into the design of the Apna app. With extensive research and testing, we created an app design that could provide a simple yet memorable experience for the target audience.
User Experience & User Interface
We actively engaged in research of successful competitors to rule out any features or other aspects that may inconvenience the app user. We perfected the UI & UX with frequent testing and improvements.
API integrations
Our Application Programming Interface integrations modernized the interface of the Apna app to make it convenient for users. It also helped speed up the development process and improved application performance.
Reporting and Analytics Development
We made it easy for the Apna team to use, modify, and present the existing data of Apna job portal services in an explanatory way. Our developers designed Apna’s analytics to be accurate to ensure user-centric innovation.
Business Web Apps Development
We dedicated ourselves to building various customized business dashboards and tools. We also optimized the Apna platform for B2B users. Our front-end developers made a business recruiter portal for that.
Techstack We Used
We used a blend of time-tested and upcoming technologies in the Apna app, making it robust and future-ready.
Framework - Kotlin
Language - Java/Kotlin
Architecture - MVVM architecture
Networking - okHttp3, Retrofit
Push notifications and Chat - Firebase
Continuous Integration platform - Jenkins
Language - Python
Database - Postgres
Framework - Kotlin
Language - Java/Kotlin
Architecture - MVVM architecture
Networking - okHttp3, Retrofit
Push notifications and Chat - Firebase
Continuous Integration platform - Jenkins
Language - Python
Database - Postgres
How Apna Grew With Our Creative Collaboration
$193.5+
million funding
$1+
billion valuation
10+
million app installs
Client Testimony
"Ailoitte understood our requirements immediately and built the team we wanted. On-time and on budget. Highly recommend working with them for a fruitful collaboration."
