Are you a business owner, looking forward to building a successful mobile application to increase business reach? Mobile App can optimize your marketing strategy, sales plan, revenue, and business processes to accomplish your targets. Having an efficient mobile app allows you to dig a bigger audience and market for your business.
According to the research of Statista, the mobile app projects are growing dramatically from small to mid-sized companies. In 2020, mobile apps generated about $188.9 billion in revenue via app advertising and app stores for business growth.
Building a fully functional, efficient mobile app for your business is certainly a step towards success, However, it’s not as easy as it may seem to build one. After walking through this article, you will know the common mistakes business owners tend to make that will help you avoid them.
Mistakes to Avoid when Developing a Mobile App for your Business
As the application owner, you need to work to make your app fully functional for a smooth user experience. When designing an application, the end-users and their needs play the most important role. If we look at the numbers, then there exist more than 5 Million apps on the App store, but out of this huge number, only 32k apps over 1 Million are downloaded from the store.
In the development process, few very common things are ignored by the mobile app developer and owner. With a diverted focus on providing something unique to the users over a smooth user experience, the app tends to fail in the industry.
Let’s explore in detail the common mistakes business owners and app developers do and how you can avoid those:
1. Failed solution to user problems:
The unique features in your app offered to your users are one of the most important things in the app functionality. The main aim of the app must be the problem-solving of the users. Even though you build a great design, backend, and appealing app with a huge budget, if the app fails to offer solutions to users’ problems it will most likely fail.
According to Forbes, failure to add value propositions to users is one of the prime reasons why mobile apps don’t succeed in the market. A value proposition is the unique feature of your app that acts as a promise of guaranteed value delivered to the users.
If your mobile app lacks to offer solutions, the risk of your app not succeeding gets very high. Hence, one of the major mistakes you can make that can fail your app is ignoring user requirements, problems, and not giving a significant value proposition.
2. Inadequate research
Building a mobile app for business requires a lot of research for any business owner. This research needs to be aligned with the requirement, functions, targeted audience, development process, and competitor in the market.
Every business and hence every mobile application has a different improvement process with a different target. You research all of these factors for your precise business needs. Understand the main purpose of your mobile app, the nature of your business, and your expectation from this app.
A good investment in the research of business and application can save a large sum of your money at the end of the process.
3. Copying other mobile apps
You will always find the largely accepted apps in the market appealing to ensure your success but remember that each mobile app is unique due to its different features. Your business has its own goals, value, audience, solution, and functionality. Anyways, simply copying a popular mobile app doesn’t guarantee you success.
Focus on creating a unique mobile app for your users instead of coping a renowned app. Build a unique identity for your product that will capture the attention of the users. Develop a precise model for your app that will explicitly depict the features you offer to your clients.
The users will remember you for the solutions you offer to the user, this value creation will make your app stand out in the crowd of thousands of applications in the market. Copying other similar apps blindly without creating any unique identity for your product will do more damage than good to your business.
4. Loaded Features and Functionalities
It’s good to have some unique features and functions, but bombarding your app with all the different features you see on the platform is not a smart decision for your app. Every feature adds up to the development cost and time of the project. Also, it will slow down the loading time of the application.
The project budget for developing an app with too many features is going to cost more than planned and necessary. Hence, it becomes important to first start with the basic functions of the app and then gradually introduce new features and updates for an optimized application.
5. Not Developing a Cross-Platform Strategy
Unlike the old days, when you were supposed to build a mobile app only for a single platform, the failure of a cross-platform strategy was not a concern. But today, you will be responsible to simultaneously build apps for both Android and iOS. You can use a single source code to implement on multiple platforms without double work.
There also exist a few disadvantages of building a cross-platform mobile app, but it’s a better option if you have a limited budget. A cross-platform strategy will also help you test the audience and market to decide whether to offer a hybrid app or separate apps for both.
6. Usage Of Animations
Since 2018, there is a significant increase in the usage of animation in applications. This seems to be a great initiative towards the aesthetics of the app, the designer outlook, and an essential part of providing a pleasant experience to the user. But the major concern with animation is storage.
Most people delete an app due to the “limited storage” issue in mobile phones. Animations will aggravate this issue, if your app is too heavy there increases the possibility that users might choose to remove your app while cleaning their phone space.
Even if you put a small animation of a few seconds on your home page, it will take about 3.5 seconds to display the complete details to users. Avoiding the heavy usage of animation would significantly improve user experience with fast loading and less space in storage.
One of the common mistakes mobile app owners do is over implementing animations in their apps. Animations are essential elements for interfaces but use them wisely calculating all the factors that might directly affect your app.
We hope this article must have guided you to build a top-notch and successful mobile application. Always remember to take a user-centric approach with everything you create in your app. Retain your user on your app by offering what they fetch instead of overwhelming users with unnecessary animations, graphics, and extraordinary aesthetics.
Adapt your app according to the market changes by creating a unique app with problem-solving functionality. Now, that you know the unnecessary evils in app development, you don’t have to worry about creating your business app as it’s nothing rocket science but smart research and development. Identify areas where you need to work and create an application that can help your business accelerate.