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Fashion & Lifestyle

India | Ecommerce
India | Ecommerce

A Fashion and Lifestyle Brand App Making eCommerce Stylish

We were responsible for:
Design
UI/UX
Frontend Development
Backend Development
Testing
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Fashion & Lifestyle App - Introduction

A Fashion & Lifestyle Brand Brand App

The client was a fast fashion eCommerce company established in the year 2001 with myriad options for men, women, and kids. They had established themselves as a global fashion destination with plenty of brick-and-mortar stores all across Australia.

They had good footfalls in their stores and wanted to improve their online presence by having a website and app.

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Fashion Lifestyle Challenge Section Image

Challenges

To Rebrand the UI/UX, Deliver the Prototype in 1 Month & the App within 3 Months

After the changed ownership of the eCommerce fast fashion giant, the new business owner wanted to rebrand and needed a new eCommerce app and website as the previous ones were outdated.

They approached Ailoitte and wanted us to deliver a new website and app within 3 months. The delivery timeline that we decided upon was the deployment of a high-fidelity prototype within 4 weeks and the first MVP in 2 months of time. We ensured that the eCommerce app adhered to the best UX practices and we experimented with the logo, typography, colors, tone, layout, designs, etc. We built a scalable and efficient eCommerce App for Android and iOS with the following features.

  • Easy access and registration process
  • Simple search
  • Quick checkout
  • Push notifications
  • Security
  • Data sources integration
  • Advanced search options
  • Web portal for app management
  • Wish list button
  • 3rd party API integration
  • Payment gateway integration

Fashion & Lifestyle App Main Features

Customer Panel We engineered the customer version of the eCommerce application with a wide range of immersive, engaging features.

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  • 1. User Registration
  • 2. Product Listing and Details
  • 3. Product Wishlist
  • 4. Advanced Search
  • 5. Status Tracking & Order History
  • 6. Multiple Payment Options
  • 7. Live Chat

Technologies We Chose

Language - Swift 5.0

Mixpanel

VIPER

Unit Tests - XCTests

Push Notifications - Firebase FCM

Crash reporting - Crashlytics, Fabric, Chat - Custom Firebase

Networking - Moya

Layout SDK - SwiftUI

Maps - Google Maps

Language - Java

Analytics - Mixpanel

Architecture - MVP

Architecture - MVP

Push Notifications, Analytics, Chat - Firebase

Crash reporting - Crashlytics

Networking - Retrofit

Maps - Google Maps

Wireframes & designs - Sketch

Collaboration - Zeplin

Clickable prototype - InVision

User Journey map - Overflow

Languages & framework - NodeJS

Deployment - AWS

Database - MongoDB

File storage - Amazon S3

Media processing -AWS Lambda

Media processing - AWS Elastic Transcoder

Push notifications - Firebase FCM

Background processing - Redis

Language - Swift 5.0

Mixpanel

VIPER

Unit Tests - XCTests

Push Notifications - Firebase FCM

Crash reporting - Crashlytics, Fabric, Chat - Custom Firebase

Networking - Moya

Layout SDK - SwiftUI

Maps - Google Maps

Language - Java

Analytics - Mixpanel

Architecture - MVP

Architecture - MVP

Push Notifications, Analytics, Chat - Firebase

Crash reporting - Crashlytics

Networking - Retrofit

Maps - Google Maps

Wireframes & designs - Sketch

Collaboration - Zeplin

Clickable prototype - InVision

User Journey map - Overflow

Languages & framework - NodeJS

Deployment - AWS

Database - MongoDB

File storage - Amazon S3

Media processing -AWS Lambda

Media processing - AWS Elastic Transcoder

Push notifications - Firebase FCM

Background processing - Redis