A Fashion and Lifestyle Brand App Making eCommerce Stylish
We were responsible for:The client was a fast fashion eCommerce company established in the year 2001 with myriad options for men, women, and kids. They had established themselves as a global fashion destination with plenty of brick-and-mortar stores all across Australia.
They had good footfalls in their stores and wanted to improve their online presence by having a website and app.
After the changed ownership of the eCommerce fast fashion giant, the new business owner wanted to rebrand and needed a new eCommerce app and website as the previous ones were outdated.
They approached Ailoitte and wanted us to deliver a new website and app within 3 months. The delivery timeline that we decided upon was the deployment of a high-fidelity prototype within 4 weeks and the first MVP in 2 months of time. We ensured that the eCommerce app adhered to the best UX practices and we experimented with the logo, typography, colors, tone, layout, designs, etc. We built a scalable and efficient eCommerce App for Android and iOS with the following features.
Customer Panel We engineered the customer version of the eCommerce application with a wide range of immersive, engaging features.