Increased smartphone and internet connectivity and the need for world-class care at lower costs have prompted market growth for healthcare development and health apps. With emerging technological trends, healthcare is evolving globally, witnessing a significant shift to digital platforms.
Owing to the shortage of trained medical professionals in developing and emerging countries, digital healthcare is improving access to healthcare, lessening costs, and gaining access to world-class treatment, thereby aiding growth. Therefore, prominent healthcare market players focus on introducing digitalization and keeping up with emerging healthcare mobile app trends to reach the masses and improve user experience. Also, government initiatives are emerging as key players in further driving a digitized healthcare market worldwide.
What global stats say about digital healthcare solutions.
- The global digital health market, valued at USD 211 billion, is projected to grow at a CAGR of 18.6% from 2023 to 2030 and reach USD 332 billion by 2025.
- With over 41,000 healthcare and medical apps on Apple App Store and 54,546 on Google Play Store, the numbers and users are growing exponentially.
- 74% of patients who use wearables and other digital health tools are reported to have helped them to cope and manage their conditions better.
- Also, MarketsandMarkets report, the wearable healthcare devices market is valued at an estimated USD 40.7 billion in 2023 and is projected to reach USD 69.2 billion by 2028 at a CAGR of 11.2% during the forecast period.
The above statistics show the prevalence of healthcare apps in the market. Driven by increased smartphone adoption and heavy investment in the digital health market, the time is right to adopt the latest healthcare app development trends, which we look at in detail In this blog. But first, let us see why healthcare app development is essential for healthcare providers.
Why is Healthcare App Development Important?
With the ease of accessibility and convenience, leveraging the power of mobile healthcare apps helps people lead a better life and stay in touch with healthcare service providers 24/7. Consumers now seek healthcare apps to track diet, exercise, health, and doctors. As a result, it has eased the burden on hospitals, patient care facilities, medical experts, insurance firms, etc., and boosted smooth operations.
There are several benefits associated with healthcare app development. First, with mobile apps becoming an integral part of our lives, custom mobile apps enable healthcare providers to take care of medical emergencies, diagnose, treat, and monitor virtually from anywhere, anytime, and serve patients better. Additionally, developers and app development firms can take advantage of several opportunities and facilitate better digital health solutions by adapting healthcare industry trends through healthcare app development.
Healthcare apps provide the following benefits to patients and healthcare providers.
- Effective patient-focused care by healthcare providers
- Minimize inaccuracies and diagnostic errors by proper reporting
- Access and monitor medical records/prescriptions anywhere/anytime
- Immediate and secure access to care
- An enhanced medical environment with IoT implementation
- Improved prescription alerts with automated reminders
- Comprehensive data management integrated with EMR (Electronic Medical Record) and EHR (Electronic Health Record)
- Hassle-free payments through highly secured payment gateways
Now that you know the importance and benefits of healthcare apps, let us look at some emerging healthcare Industry trends you must know.
Emerging Healthcare Industry Trends
The following are the top healthcare technology trends that will play a dominant role in enabling a new era of healthcare for medical professionals, patients, and service receivers. Let’s take a closer look at each one of them.
1. Telemedicine and Telehealth Apps
One of the fastest-growing emerging healthcare technology trends is Telemedicine and Telehealth applications, whose market has grown significantly in recent years with a growth rate of 120%. It is convenient, cost-effective, and offers better access to reliable healthcare. Studies and opinion pools also show how people prefer telemedicine over traditional hospital visits, thus saving time and money. The stats look promising too.
The global telehealth and telemedicine market, valued at US$83.62 billion in 2023, is forecasted to grow at a robust CAGR of 11.5%, reaching US$94.14 billion in 2024 and an impressive US$180.86 billion by 2030. Therefore, telemedicine apps are the superior technology that makes healthcare affordable and fills the service gap by providing patients access to instant medical care.
Also read: How to Create a Healthcare App
2. Wearables and IoT
Healthcare apps with Internet of Things and smart wearable technology constantly monitoring health have become extremely popular. With an impressive lineup of devices that measure personal metrics such as heart rate, steps taken, and calories burned – it helps maintain good overall health. Additionally, wearable devices with IoT connectivity also monitor patient health on the medical practitioners’ behalf and allow them to offer assistance instantly by serving as a bridge between the physical device and the cloud.
According to Business Wire, the global wearables market is expected to reach about $118.16 billion by 2028 at a CAGR of 23%. The following statistic shows a region-wise number of connected wearable devices worldwide between 2015 and 2022.
Source: Statista
3. Patient-Generated Health Data(PGHD)
As the name goes, Patient-Generated Health Data (PGHD) is the data generated by patients and shared with medical providers, healthcare organizations, and insurance companies. They are similar to wearables in the consumer market, where the lines between medical practitioners and patients are blurred.
PGHD has become an essential source of information for healthcare organizations worldwide. It includes personal information about medical history such as diet, ailments, exercise, habits to symptoms. Therefore, healthcare providers can use this data to identify health conditions, improve patient care and provide better treatment. As per a survey by Accenture, 73% of health organizations have seen positive ROI from patient-generated data and investment in wearable technologies.
4. Augmented and Virtual Reality(AR/VR)
Augmented and Virtual Reality(AR/VR) implementation is an exciting digital trend in the health market. It is a leading-edge technology well-known in the entertainment and gaming industry. But off-late, it has become invaluable in medicine, especially for treating patients with cancer, visual impairment, depression, autism, etc.
AR and VR can be ideal for the following.
- Aid in the analysis of medical scans
- Helps medical students to study
- Save time, cut staffing and operational costs
- Help doctors connect and communicate with patients effectively
The statistics for AR/VR are as follows. According to Statista, the global AR/VR healthcare market is expected to grow to $4.64 million by 2028 at a CAGR of 26.88%.
The following are the global healthcare AR/VR markets by region.
Source: Statista
5. Blockchain & Electronic Medical Records(EMR)
Security is one of the most significant healthcare concerns to keep data records safe and secure. Since healthcare data is highly confidential, blockchain can store and retrieve it transparently through its hack-proof operation. Blockchain is a well-known technology ideal for storing and managing large amounts of data in a highly secure distributed database. They work as distributed ledgers (chains) of transactions (blocks) that are impossible to hack, defraud or cheat.
It has the potential to solve a variety of issues in healthcare that can add up to significant savings. As per reports, Blockchain can save the healthcare industry up to $100 billion through reduced costs related to data breaches, counterfeit-related frauds, and more.
Healthcare application development can use the technology to make better health predictions and diagnoses, efficient transaction processing, analyze and store EMR data, lower the number of medical errors, provide top-notch treatment at sustainable costs, etc.
On a more specific level, Electronic Medical Records [EMR] benefit greatly from implementing Blockchain as patient data is more secure, decentralized, and at lower risk of fraud. Also, exchanging sensitive and confidential data between the doctor and patient is secured in a Blockchain environment.
6. Cloud Computing
Cloud computing in healthcare has a significant impact that offers on-demand solutions. Healthcare applications can safely store, administer and access sensitive information using the cloud.
Statistics show a promising future for healthcare concerning the cloud per Markets and Markets research; the global healthcare cloud computing market is projected to reach USD 89.4 billion by 2027 at a CAGR of 17.8%.
Medical practitioners and patients can use the cloud to store, share, and gain real-time access to data quickly from anywhere, anytime. As a result, patients can avail full advantage of cloud-based Android/iOS apps to keep abreast of health updates in real-time and timely consultations. Healthcare providers can easily access patient EMRs, billing information, insurance plans, and other necessary details through cloud-based healthcare applications.
Recommended reading: Cloud Computing in Healthcare: Advantages and Disadvantages
7. Artificial intelligence (AI)
Artificial Intelligence (AI) is all set to impact the way healthcare is being delivered over traditional analytics and clinical decision-making techniques. According to Precedence Research, the market for healthcare AI is expected to reach USD 187.9 billion by 2030, growing at a CAGR of 37% from 2022.
Global Artificial Intelligence in Healthcare Market is expected to grow massively in the following geographical areas.
Source: Data Bridge Market Research
The power of AI can be leveraged to process vast amounts of data inherent in the healthcare industry and provide actionable insights. In addition, it can be used to manage multiple tasks and streamline and automate repetitive tasks over time, for example, timely diagnosis, verification, CT scans, personalized therapy, drug development, etc., that need human intervention can be addressed quickly with AI, lowering manual errors, human mistakes, etc.
Moreover, AI-powered chatbots in healthcare have become quite prevalent as they help healthcare providers to schedule appointments and get information on symptoms, medications, and medical duties by becoming a virtual consultant for virtual care.
8. Clinical Solutions
Providing comprehensive clinical solutions for patients and health practitioners is what the best clinical healthcare apps currently do. These apps cover many features, including making appointments, responding to frequent health-related queries, sharing appropriate information with healthcare providers and patients, etc.
A good clinical healthcare app can offer patients the ability to get e-transcriptions hassle-free from their healthcare professional or provider, which can save time and facilitate better communication between them. Another advantage is the option to pay securely using multiple payment options. During emergencies, digital payment options provide a quick and seamless transaction experience anytime/anywhere.
This is what the statistics say concerning clinical solutions. As per Verified market research, the e-clinical solutions market size, currently valued at USD 6.90 billion, is projected to reach USD 17.6 billion by 2030, growing at a CAGR of 14.3%.
This trend is a holistic approach to digital health app development as patients can book appointments, pay securely, and connect with their healthcare providers in their comfort.
How Ailoitte Can Help Embrace the Latest Healthcare Trends
Health apps and emerging technologies are essential in the medical ecosystem to prepare for a healthier future with multidisciplinary and collaborative medical care services. In the present world, healthcare is undergoing a paradigm shift in how services are delivered worldwide, meaning inclusive, high-quality, cost-effective, and decentralized healthcare delivery models are the need of the hour. Investing in digital healthcare apps can boost healthcare providers’ prospects and reputations.
Let us not take a cumulative look at the CAGR rates of major healthcare app development trends.
However, entering the mobile app market can be tricky since it requires a deep understanding of healthcare development and security standards. Nevertheless, if you are a healthcare service provider who wishes to develop or maintain a healthcare app and know in detail about healthcare app development costs, we are happy to help.
We have over five years of industry experience in helping health startups and legacy health organizations plan, design, and automate workflow and elevate the quality of patient care to the next level by building robust mobile apps after proper healthcare industry analysis.
With Ailoitte as your HealthTech partner, you can expect to deliver best-in-class and immersive user experiences for patients and doctors. Explore our healthcare software development services to learn more about how we can help build innovative healthcare apps to improve hospital processes. We’ll be happy to answer any questions and begin a long-lasting collaboration.