Android Monday October 18, 2021

How to publish an app on Google App Store – A Step by step guide

Ready with your application development and wondering ‘How to publish an app to Google Play Store’?

Having your Android app published on Google Play is not only exciting, but it’s also a vital step in the application development process that has a direct impact on its eventual success. The platform makes the application more popularized, accepted, and more productive.

Here, this article will help you understand every step involved in the process of submitting your app to Google Play, along with a few ideas on how to get your app featured on Google Play.

 Table of contents  

Steps to publish the app on Google Play Store  

●     Step 1: Create a Google developer account
●     Step 2: Link your developer account to merchant account
●     Step 3: Prepare the documents
●     Step 4: Understand the Google Play policies
●     Step 5: Set up technical requirements
●     Step 6: App store listing
●     Step 7: Content rating
●     Step 8: Pricing the application
●     Step 9: Upload the APK or app bundle files for your app
●     Step 10: Finally, Publish on the store

How do you get your app featured on Google Play?
What’s next after play store app submission?
Wrap up

Step 1: Create a Google developer account

Registering a Google developer account is the very first step of the publishing process. You won’t be able to publish your app on the play market unless you first create a Google Developer Account.

Google Developer Accounts may be created with any of your existing Google accounts or by creating a new one. What matters is that the account is private or corporate. It’s easy to move your application to a different device in the future.

A developer dashboard is required to publish an Android app to the Google Play Store. From the Google Play console, developers may submit Play Store apps for Android. Developers may establish an account for $25, which includes a variety of functionality and control capabilities. This one-time purchase allows you to submit Google Play applications for free.

As part of the account creation process, you’ll be required to provide your personal information, including your name, nationality, and more. Your account will be authorized within 48 hours of submitting it.

Step 2: Link your developer account to merchant account

A merchant account is required if your application supports in-app purchases. Click on “Reports” then “Financial Report” to generate one in Google Play Console. Choose ‘Create a merchant account immediately’ and fill in your information.

With the Google Play Console account, the merchant account is instantly linked to the Google account, allowing you to manage and track app sales.

Step 3: Prepare the documents

This step involves the preparation of legal papers. It is recommended to prepare the End User License Agreement (EULA) and Privacy papers in advance.

Apart from these two, what services you provide and how you want people to behave are described in the Terms of Service or Terms and conditions document, respectively. Your privacy policy and terms of service can be combined into a single document.

Step 4: Understand the Google Play policies

We’re assuming that you’ve already come up with a product idea. Ensure that every feature you want to include in the app is compliant with Google’s Developer Policies.

According to Google, if a certain policy chapter is violated, your product may be rejected from the Play Store or banned. In addition, a developer’s account may be terminated if he or she commits many and repeated breaches.

Step 5: Set up technical requirements

Before diving into the next step, it’s important to come up with the solutions to the technical requirements and check out the following things:

  • App size

Google has imposed a restriction of 100MB for android and higher and 50MB for older Android versions. Use APK Expansion files if your application is larger than this limit.

  • App bundle

The package name should be appropriate for the whole lifecycle of your software. You can’t edit anything once it’s been sent out. The package name can be specified in the manifest file of the application.

  • Application unique ID

In the Google Play store, each application has its unique identifier. Each of the app’s identifiers is accessible in the links. Once an app is submitted to the store, it is assigned a unique ID that can only be used by that app. It can’t be changed either, so select wisely.

  • The file type

Google accepts two possible distribution formats: app bundle and .apk.

.aab, on the other hand, is preferable. App signing by Google Play is required before you can utilize this format.

Step 6: App store listing

There are a few things you should know before submitting your app to the Google Play Store. The following is a list of requirements for your app listing:

  • Product description

There’s a title for your app (up to 50 characters), a quick description (up to 80 characters), and a complete description (up to 4000 symbols).

  • Screenshots

Add up to 2-6 screenshots. Decide on the ones that best demonstrate the app’s capabilities and usefulness to you.

  • Tags

You may select the most relevant keywords for your app from the list for improved ASO. Custom tags cannot be added.

  • Localization

Mention all of your app’s languages and provide translations of your app’s information if your app supports many languages. Including translated screenshots and pictures is a must-have.

  • Contact details

Contact information for the support service should be included here. If you provide your website URL, email address, and phone number, you make it simpler for people to reach you in the event of an emergency.

  • Promo video

Add a link to your YouTube account if you have any promotional videos. Upon visiting the app’s page, this movie will appear before the app’s images.

Step 7: Content rating

This step is essential since the application is marked as ‘Unrated’ and might be removed from the store completely if it isn’t rated.

Content rating may be accessed by going back to the left-hand navigation bar and selecting it again. To continue, click on “continue” and enter your email address in the appropriate area, then click on “confirm”.

As soon as you have finished the survey, click on save Questionnaire to save it. Simply click on the “Calculate Ratings” button in the Google Play Store.

Step 8: Pricing the application

This is the last step in the process.

The next step is to give your application a price. Google does not allow you to swap free applications to premium ones.

Also, you need to know which countries your app will be available in before launching it. Also, it is to be noted that Google doesn’t allow you to publish an app for every area in the world. Instead of being global, the application will be available only across a few countries.

Step 9: Upload the APK or app bundle files for your app

Now, you can upload the APK file. The app releases area may be found on the left side panel. Apps can be published in production, beta, or alpha tracks, depending on your preference and budget.

Start using the Alpha or Beta versions. This means that even after it has been authorized by Google, your app will not be available to everyone on the Play Store.

In the Alpha version, testing is done in a restricted environment, and only individuals who have been invited as testers may access it. Anybody may participate in your testing program and provide comments.

It lets you receive feedback, test your app with a larger audience, and correct bugs before the app is released to the whole public.

Keep in mind that if you decide to upgrade the Alpha or Beta version to Production later, it will take time to go through another review cycle.

Steps to take once you’ve decided on the kind of release

  • Choose (Production/Beta/Alpha)
  • Click on Edit Release
  • Finally, upload an APK or a bundle of apps

Step 10: Finally, Publish on the store

This is the final step of the publishing step. Once you press the publish bar, all you need to do is just wait for your application to get approved. This process takes about 48 hours to get reviewed.

How do you get your app featured on Google Play?

Once you get your app published on the store, it is important to make sure that the app gains popularity and the thousands of downloads continue.

Certain practices, such as user interface and visual design services, working on cutting-edge technology, translation, and so on, assist your app in being highlighted. Having your application listed on the Google Play Store can help your app in such a way that it boosts user attention by a factor of ten.

What’s next after play store app submission?

Now, you might wonder, ‘What’s next?’

Here are a few things you can do to ensure your app’s success on Google Play.

1. Use social media to promote your app.

Social media is an excellent way to boost the popularity of your app. Facebook, Instagram, Linkedin, Pinterest, and a slew of other social media sites are continuously in use. As a result, advertising your software on various platforms will result in more traffic and, eventually, downloads.

2. Concentrate on app maintenance and updates

You cannot simply launch your app on the app store and walk away. You must efficiently manage your application and release regular updates, while also reacting to user concerns and bugs. Hence, it is essential to maintain your app up to speed with the newest tech stack and correct anything that needs to be fixed.

3. Put ASO into action

App Store Optimization is a well-known approach among all of the leading Android app development firms. These methods are aimed at boosting the conversion rate of impressions into app downloads. Popularly known as ASO, it largely focuses on actions that target factors that might create greater attention and visibility for your app on the app store.

Wrap up

We hope the steps above were useful in helping you through the process of publishing an app on Google Play. Once you’ve uploaded your software to the app store, you’ll need an active marketing plan to attract consumers. After you publish your Android app, you must continue to work on it to make it a success, or else your competition will eclipse it.

We at Ailoitte have expertise in releasing apps on Google Play and the App Store. It is an essential component of our app development process. Please feel free to contact us if you need any help with your application publishing process.

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