Business, Design, Development, Fundamentals Tuesday September 14, 2021

App Design cost – A complete guide

Mobile application design (UI/UX) development is one of the most essential components of a successful mobile app. App design isn’t just about how an app looks; it’s also about how it functions.

However, we will focus on mobile app design costs in India and how we calculate them in this article. We will also go through the factors that influence app design costs, the pricing ranges, and cost-cutting strategies.

Table of contents  
What does app design mean?
Importance of app design
Mobile app design cost for iOS and Android
Factors that affect app design cost
How to optimize your app design cost?

Let’s take a moment to define what app design entails before creating any mobile app design cost estimates.

What does app design mean?

App design is a result of both what you see in the app and how you use it. This includes two aspects: User interface (UI) design and User Experience (UX) design.

Designing the user interface (UI): It is the visible component of a software. It includes buttons, sliders, input fields, colors, motion, and other elements.

Design for the user experience (UX): It stands for functionality, which refers to how people react to an app and how they navigate through it.

Importance of app design

The design is the first thing that a user sees while opening the app for the first time.

Hence, the following are some of the advantages of a well-designed mobile app:

  • Automates the creation of the ideal product to suit the requirements of the target audience;
  • simplifies interaction to make the UI more user-friendly;
  • allows users to increases the rate of their involvement and returns;
  • New users get converted into customers.

Mobile app design cost for iOS and Android

There is one thing that is always common in all the best applications is that they deliver a fantastic user experience. The best option considered for success is to invest in UX. Hence, investing in UX always pays back.

Apart from that, there aren’t many differences in app design costs between Android and iOS, but there are a few things to remember.

The iOS app design is more pricey than Android. App Store apps are usually more profitable than Play store apps. That is why designers raise the price.

iOS application design:

iOS application design follows a very consistent pattern. Designers know how their design will operate and appear on the device. In addition, the iOS app design is simple to test and fix. Hence, it’s not difficult to estimate the cost of an iOS app.

Android application design:

The design of Android applications is a little more challenging and fragmented. The Android operating system is fragmented with multiple businesses, versions, and unique features. However, making a perfect design for all of them is nearly difficult unless you focus your app design on a small number of Android versions.

You must know that mobile app designs can cost you more or less depending on the type of app you are going to build. There are so many factors that affect the cost of your application.

Factors that affect app design cost

Here is the list of important factors on which the cost of an app depends

Mobile application costs depend on the type of applications:

  • Native mobile applications:

Apps like these are made particularly for Android and iOS. As a result, they can only work on a single platform and do it swiftly and flawlessly. Though native mobile app development necessitates a significant investment of time, money, and human resources to create several versions for various operating systems.

  • Web applications:

Web apps are a good option if you want to save money on mobile app creation while still getting high-quality outcomes. They can appear to be native, but they work with the help of the mobile browser rather than being installed on the user’s device. As a result, they may be coupled with a variety of platforms and updated instantly.

  • Cross-platform applications:

They can combine features from native and online apps. As a result, cross-platform applications are quick to develop and maintain. Hence, their app design costs are cheaper than those of native mobile apps.

(2) Based on app complexity

There are three levels of complexity to consider when estimating the cost of app UI/UX design.

  • Simple applications

These are apps with no more than three screens and very few animations or interactive design features. These applications aren’t generally built to fit the needs of certain platforms because they appear the same on all displays.

A simple app takes about 100 – 120 hours to design.

Examples of such applications are Calculators, clocks, etc.

  • Medium Complexity applications

These applications make use of a variety of interactive features and animations, as well as several displays. They are often developed separately for Android and iOS platforms, and they are meant to match the platform’s native appearance and feel, relying largely on Human Interface design standards and Google Material design concepts. The majority of the applications you use daily, such as WhatsApp and Uber, are examples of medium complexity apps.

In general, these apps take about 150 – 400 hours to design.

  • High complexity applications

These are applications that rely heavily on design to accomplish their goals.

These apps make extensive use of displays and frequently function on many screens, all of which necessitate a device-centric native UI design. Many animations and transitions are utilized to assist users in moving from one screen to the next and eventually converting them into normal users.

These applications take about 450 – 800 hours to design.

(3) Based on location

Each IT firm assesses the processes in its way, however, the majority of firms use the following criteria:

The total application design cost is equal to the hourly rate multiplied by the number of hours spent in designing.

Different countries have different rates, and you have a lot of alternatives to select from.

Now, we will look at the mobile app design costs in India and across India. The below table shows the average hourly rate of the different countries worldwide:

 Country nameAverage Hourly rate  
United States (USA)  $100 – $150/hour  
Australia  $100 – $130/hour
Eastern Europe  $25 – $50/hour  
India  $23 – $48/hour  
          Western Europe  $60 – $100/hour

How to optimize your app design cost?

There are a few tried-and-true methods for lowering mobile app design costs without sacrificing quality:

  • Set up a planned strategy: Sticking to a clear approach might help you save money on app design.
  • Simplify your design: Make use of UI kits. As a result, they will reduce the designer’s resources and save money.
  • Prioritize features: Only use the features that are required to test the main hypotheses. Other aspects may be included in the future app version.
  • Use templates: Making use of templates may be a fantastic method to save money on app design by requiring very little effort from the designers.
  • Hire professionals: If the business has a lot of experience and employs competent designers, each task will take less time. All processes will be completed appropriately, and each team member will understand their duties. As a consequence, fewer man-hours means less money spent.


Your product’s design quality might make or break its success. As a result, investing in its growth is certainly vital. The app will be disliked if the design is poor, resulting in low traffic, unfavorable reviews, and a low return on investment.

We at Ailoitte understand the value of treating each client as an individual. We strive to provide the finest solution for our clients to meet their unique requirements.

Please contact us if you have an idea for a product that combines excellent functionality with an appealing look. We’d be delighted to talk about your app concept with you.

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